> ## Content Index > Fetch the complete content index at: https://thechocolatelife.com/llms.txt > Use this file to discover other available public pages before exploring further. # Four Bars Further | #PodSaveChocolate - URL: https://thechocolatelife.com/four-bars-further-podsavechocolate-tonyschocolonely/ - Published: 2024-02-26T15:16:06.000Z - Updated: 2024-02-29T16:32:12.000Z - Description: Episode 22 of #PodSaveChocolate – Tony’s is up to its old tricks trolling Big Chocolate, gets caught out, and backpedals. - Author: Clay Gordon - Tags: PodSaveChocolate, Live Stream ## **When and Where to Watch** 🗓️ This episode airs live from 09h00 PST / 10h00 MST / 12h00 EST / 17h00 GMT on Tuesday, February 27th, 2024\. [Tony’s Trolls Big Chocolate Again: Four Bars Further | #PodSaveChocolateEpisode 22 OverviewThis episode of #PodSaveChocolate covers the most recent attempt by Tony’s Chocolonely to troll Big Chocolate brands by mimicking their pa…![](https://www.youtube.com/s/desktop/0f128ffd/img/favicon_144x144.png)YouTube![](https://i.ytimg.com/vi/33Yhj_ZlizI/maxresdefault_live.jpg)](https://youtube.com/live/33Yhj%5FZlizI?ref=thechocolatelife.com) Click to watch in a new tab or window. Please subscribe (free!) to the [@PodSaveChocolate YouTube channel](https://www.youtube.com/@podsavechocolate/featured?ref=thechocolatelife.com) as well as like this video, comment, and share to help grow the #PSC community. Link to [watch and comment](https://www.linkedin.com/posts/claygordon%5Fpodsavechocolate-lavidacocoa-thechocolatelife-activity-7167897747927355392-WKsJ?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop) from my LinkedIn profile. Link to [watch and comment](https://www.facebook.com/TheChocolateLife/) on TheChocolateLife page on Facebook. --- ## **Episode 22 Overview** This episode of #PodSaveChocolate covers the most recent attempt by Tony’s Chocolonely to troll Big Chocolate brands by mimicking their packaging to draw attention to what Tony’s is doing that Big Chocolate is not. ![](https://thechocolatelife.com/content/images/2024/02/Tony-s-bar-origina1920x1080Compressed.jpg) ![](https://thechocolatelife.com/content/images/2024/02/MilkaBarsComposite.jpg) The original version of the packaging for the Milka bar troll was the same lilac color that Milka uses. Tony’s has been forced to change the label, hence the image on the left. [Four Bars Too Far?Their new campaign has many people asking ... WTF were they thinking?![](https://thechocolatelife.com/content/images/size/w256h256/2020/12/JR_Pods60x60FavIconCutoutButtons.png)The Chocolate LifeClay Gordon![](https://thechocolatelife.com/content/images/2021/01/TonysChocolonelySweetSolutionBanner1920x1080.jpg)](https://thechocolatelife.com/four-bars-too-far/) Published 20****21**\-01-29. A German court decided that Tony’s infringed on Mondelēz’s intellectual property by using the same color as the Milka packaging. Other German courts have been asked to determine [if Ritter owns the idea of square bars](https://archive.thechocolatelife.com/bertil-kesson/blog/342/ritter-sport-plays-dirty-tricks?ref=thechocolatelife.com) and another German court ruled that bars sweetened with cacao pulp sugar are not legally chocolate. Because, Reasons? [Taking a(nother Small) Bite Out of Tony’sTilting at Windmills? Part 2 in a multi-part series examining the fallout from Tony’s Sweet Solutions campaign.![](https://thechocolatelife.com/content/images/size/w256h256/2020/12/JR_Pods60x60FavIconCutoutButtons.png)The Chocolate LifeClay Gordon![](https://thechocolatelife.com/content/images/2021/02/jason-blackeye-tc5z7vlztuY-unsplash1920x1080.jpg)](https://thechocolatelife.com/taking-a-small-bite-out-of-tonys/) Part 2 of my series on the Four Bars topic. ![](https://thechocolatelife.com/content/images/2024/02/TonysFairReportHighlights.jpg) ![](https://thechocolatelife.com/content/images/2024/02/TonysFairReport20_21Highlights.jpg) The way Tony’s reports results makes it much more difficult to compare year-over-year. In my opinion, this is delibarate obfuscation. **News Coverage** [Tony’s Chocolonely “forced” to change packaging after Mondelez legal move - GlobalDataTony’s Chocolonely “forced” to change packaging after Mondelez legal move![](https://assets.globaldata.com/gdic/assets/img/icon/favicon.ico)Search![](https://assets.globaldata.com/gdcom/assets/img/logo/gd_blue-3-1-1.webp)](https://www.globaldata.com/newsletter/details/tony-s-chocolonely-forced-to-change-packaging-after-mondelez-legal-move%5F165001/?ref=thechocolatelife.com) From the above report: > Last June, Belgian investor Verlinvest had upped its stake in Tony’s Chocolonely. > > The private-equity firm, the investment vehicle of the de Spoelberch family, increased its holding in Tony’s Chocolonely as part of a €20m ($21.8m at the time) funding round from existing shareholders. > > The amount Verlinvest – which was already Tony’s Chocolonely’s largest shareholder – invested is unknown but its total shareholding has now increased from 43.1% to 55.9%. Its percentage of voting shares has increased from 50.1% to 64.2%. 💰 Verlinvest also has a stake in global CPG giant Unilever, which may help explain the reason why Ben & Jerry’s produced an ice cream using Tony’s chocolate. While it appears Verlinvest has no direct investment in Barry Callebaut, there is a financial connection between Verlinvest and Barry Callebaut through Tony’s. [Tony’s Chocolonely sued by Mondelēz for copying Milka bars in critical cocoa campaignArch disruptor brand Tony’s Chocolonely is appealing an injunction against Mondelēz International after the Dutch brand launched four temporary wrappers in Germany, mimicking the design of well-known chocolate bars from Ferrero, Mars, Milka, and Nestlé.![](https://www.confectionerynews.com/bundles/wrbmgbsite/images/favicon/confectionerynews/apple-touch-icon-180x180.png)confectionerynews.comAnthony Myers![](https://www.confectionerynews.com/var/wrbm_gb_food_pharma/storage/images/publications/food-beverage-nutrition/confectionerynews.com/news/manufacturers/tony-s-chocolonely-sued-by-mondelez-for-copying-milka-bars-in-critical-cocoa-campaign/17194805-1-eng-GB/Tony-s-Chocolonely-sued-by-Mondelez-for-copying-Milka-bars-in-critical-cocoa-campaign.jpg)](https://www.confectionerynews.com/Article/2024/02/22/tony-s-chocolonely-sued-by-mondelez-for-copying-milka-bars-in-critical-cocoa-campaign?ref=thechocolatelife.com) **More Prior Coverage** [TheChocolateLifeLIVE | Proposed: IS Tony’s Chocolonely a Force for Good in the World?Episode 121 of #TheChocolateLifeLIVE is LIVE from 10:00 AM PDT / 1:00 PM EDT on Fri, July 7th.![](https://thechocolatelife.com/content/images/size/w256h256/2020/12/JR_Pods60x60FavIconCutoutButtons.png)The Chocolate LifeTheChocolateWire![](https://thechocolatelife.com/content/images/2023/07/TonyBar_Stylized2-Featured1920x1080.jpg)](https://thechocolatelife.com/thechocolatelifelive-proposed-tonys-chocolonely-is-a-force-for-good-in-the-world/) --- **Resources –** Tony’s Annual “Fair” Reports [Tony’s annual FAIR reports - Tony’s ChocolonelyEvery year, we publish our annual FAIR report to update you about our impact and our mission. What went well, and where we can do better.![](https://tonyschocolonely.com/storage/favicons/mstile-310x310.png)Tony's Chocolonely![](https://tonyschocolonely.com/storage/configurations/tonyschocolonelycom.us/images/__shared/annual_fair_report/cropped-afr-opengraph/2560x1344-afr-opengraph-61a655cb8da4e.jpg)](https://tonyschocolonely.com/us/en/annual-fair-reports/?ref=thechocolatelife.com) [View/download](https://online.flippingbook.com/view/287207390/?ref=thechocolatelife.com) the 2022/2023 report. [The New Case Against Mars, et al | #PodSaveChocolateEpisode 8 of #PodSaveChocolate features Terry Collingsworth of International Rights Advocates Starting time: 10 am PST / 1 pm EST / 6 pm GMT.![](https://thechocolatelife.com/content/images/size/w256h256/2020/12/JR_Pods60x60FavIconCutoutButtons.png)The Chocolate LifeClay Gordon![](https://thechocolatelife.com/content/images/2023/12/Ep-008-IRAdvocates--Featured1920x1080.jpg)](https://thechocolatelife.com/the-new-case-against-mars-et-al-podsavechocolate/) My most recent interview with Terry Collingsworth of International Rights Advocates on Big Chocolate and illegal labor in W Africa. --- **Episode Hashtags** #TonysChocolonely #WhoDecidesWhatsFair#cocoa #cacao #cacau #chocolate #chocolat #PodSaveChocolate #PodSaveChoc #PSC #LaVidaCocoa #TheChocolateLife --- ### **#TheChocolateLifeLIVE Archive** **To read an archived post** and find the links to watch archived episodes, click on the bookmark card, below. [#TheChocolateLifeLIVE ArchiveNews, views, and conversations on topics in cocoa and chocolate streamed live to YouTube, LinkedIn, and Facebook.![](https://thechocolatelife.com/content/images/size/w256h256/2020/12/JR_Pods60x60FavIconCutoutButtons.png)The Chocolate LifeClay Gordon![](https://thechocolatelife.com/content/images/2023/03/solen-feyissa-WG7v_wYZW4Q-unsplash-CalendarFeatured1920x1080.jpg)](https://thechocolatelife.com/thechocolatelife-live-calendar/) ## Not a Member? Live The Chocolate Life – Live La Vida Cocoa! Sign up for Free to comment and receive members-only content. Subscribe Email sent! Check your inbox to complete your signup. No spam. Unsubscribe anytime. Premium subscriptions available. ---