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# https://www.eater.com/2017/8/17/16146164/the-whiteness-of-artisanal-food-craft-culture
- URL: https://thechocolatelife.com/https-www-eater-com-2017-8-17-16146164-the-whiteness-of-artisanal-food-craft-culture/
- Published: 2017-08-19T21:26:22.000Z
- Updated: 2021-01-10T19:33:12.000Z
- Author: The Archivist
- Tags: The Stacks

https://www.eater.com/2017/8/17/16146164/the-whiteness-of-artisanal-food-craft-culture

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Archived Comments

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Comment by: Keith\_Ayoob

Posted on: Dec 22, 2017

Pretty damning article — also probably very true. The whole “artisan/craft/local” movement in food could also be seen as a bit elitist, if you think about it. Let’s face it, if it’s “artisan” it implies it’s just not run-of-the-mill. That makes it rare. Stuff that’s “rare” or found in limited amounts, is also likely to be expensive, making it out of the reach of most people. Do I feel lucky that I can afford good chocolate? YES. It’s also where I choose to spend some of my discretionary income, but I do realize it’s not available to everyone. The problem I have with the artisan movement is the elitist factor. I like good chocolate and will pay for it. I don’t like it when people imply that — whatever the food or product (cars, homes, technology, etc.), having it “makes me more sophisticated/high-brow/elite than you”. Ick. I’m not “to the manner born” and have been able to put the major struggles behind me, but I find the elitism annoying. Note to anyone marketing stuff (not necessarily chocolate products either): be careful not to do “negative marketing”. Speaking only for myself, it’s a turn-off.