> ## Content Index > Fetch the complete content index at: https://thechocolatelife.com/llms.txt > Use this file to discover other available public pages before exploring further. # TCL LIVE | Is #Woke-Washing the New #Greenwashing? - URL: https://thechocolatelife.com/tcl-live-is-wokewashing-the-new-greenwashing/ - Published: 2023-08-23T21:53:16.000Z - Updated: 2023-08-26T20:32:19.000Z - Description: Episode 130 of #TheChocolateLifeLIVE is LIVE from 10:00 AM PDT / 1:00 PM EDT on Friday, August 25th. - Author: TheChocolateWire - Tags: Live Stream, The Wire Watch on [my LinkedIn profile](https://www.linkedin.com/posts/claygordon%5Flavidacocoa-thechocolatelife-chocolate-activity-7100232696106287104-Z0Uc?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop). Watch on [TheChocolateLife page](https://www.facebook.com/TheChocolateLife/) on Facebook (live event). --- ### **Episode Overview** Regular readers of TheChocolateLife and watchers of TheChocolateLifeLIVE know that I am not a fan of the so-called “transparency,” “fair,” and “scorecard” reports published by the likes of Tony’s Chocolonely, Be Slavery Free, and others. A recent article in Confectionery News highlights both the company’s careful and deliberate use of language and how, IMO, the press either fails to fully comprehend the import of the releases they receive or are *deliberately complicit* in their failure to question the content of those releases. I pointed all this out on LinkedIn when the story (below) first appeared in my news feeds. [Tony’s Chocolonely launches ‘Littl’ Bits’ to make a bigger impact on sustainable cocoaThe Dutch impact company with a mission to make chocolate 100% ‘slave free’ has launched a munchable snack range that it claims ends exploitation in chocolate by ensuring cocoa farmers are paid fairly.![](https://www.confectionerynews.com/bundles/wrbmgbsite/images/favicon/confectionerynews/apple-touch-icon-180x180.png)confectionerynews.comAnthony Myers![](https://www.confectionerynews.com/var/wrbm_gb_food_pharma/storage/images/publications/food-beverage-nutrition/confectionerynews.com/news/manufacturers/tony-s-chocolonely-launches-littl-bits-to-make-a-bigger-impact-on-sustainable-cocoa/16606374-3-eng-GB/Tony-s-Chocolonely-launches-Littl-Bits-to-make-a-bigger-impact-on-sustainable-cocoa.jpg)](https://www.confectionerynews.com/Article/2023/07/27/tony-s-chocolonely-launches-littl-bits-to-make-a-bigger-impact-on-sustainable-cocoa?ref=thechocolatelife.com) Believe it or not, the original release from Tony’s is not cited in this article. ![](https://thechocolatelife.com/content/images/2023/08/tonys-exploitationFre.png) Tony’s US home page capture, August 26, 2023\. Note the “100% free from exploitation” posturing. [Clay Gordon on LinkedIn: #wokewashing #greenwashingIn a recent ConfectioneryNews (CN) article, writer Tony Myers reposted a press release from Tony's Chocolonely (TC) where the headline reads: “Tony’s…![](https://static.licdn.com/aero-v1/sc/h/al2o9zrvru7aqj8e1x2rzsrca)LinkedInClay Gordon![](https://static.licdn.com/aero-v1/sc/h/c45fy346jw096z9pbphyyhdz7)](https://www.linkedin.com/posts/claygordon%5Fwokewashing-greenwashing-activity-7092913895190769665-L6Aw?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop) My response to the above article. Among other topics to be discussed is the idea that is being propagated by what ***I*** consider to be woke-washing companies that \[all of\] the problems exist in producing countries. ### What do **you** think? - **Is woke-washing the new greenwashing?** - **Are the challenges cocoa and chocolate face solely in producing countries?** - **Could Tony’s Chocolonely have been founded anywhere other than The Netherlands?** ### A **Solution**? [International Cocoa Diplomacy – ICDICD![](https://www.internationalcocoadiplomacy.org/favicon.ico)International Cocoa Diplomacy![](https://www.internationalcocoadiplomacy.org/wp-content/uploads/2020/05/logo.png)](https://www.internationalcocoadiplomacy.org/?ref=thechocolatelife.com) ![](https://thechocolatelife.com/content/images/2023/08/2023-ICCF-Dates-1.jpg) --- ### **Other Examples** [Reframed: The Narrative of the Cocoa Industry, Presented by Joshua Kissi and Tony’s Chocolonely/PRNewswire/ -- Change is needed in the cocoa industry. Modern slavery and illegal child labor are manifestations of the industry’s profit maximizing business…![](https://www.prnewswire.com/content/dam/prnewswire/icons/2019-Q4-PRN-Icon-32-32.png)PR NewswireTony’s Chocolonely![](https://mma.prnewswire.com/media/1004032/Joshua_Kissi_Tonys_Chocolonely_Reframed.jpg?p=facebook)](https://www.prnewswire.com/news-releases/reframed-the-narrative-of-the-cocoa-industry-presented-by-joshua-kissi-and-tonys-chocolonely-300928492.html?ref=thechocolatelife.com) CISION is a product of PR Newswire. This release is, IMO, an egregious example of *corporate* *wokewashing*. *The release that prompted this live stream *is not* in CISION’s publicly accessible archive.* [The Giant Company, Kellogg Combat Food InsecurityThe Giant Company and Kellogg Company are partnering to support Pennsylvania families in need, donating $20,000 and a trailer of nutritious food to the Central Pennsylvania Food Bank ahead of the back-to-school season.Representatives from b![](https://feed.specialtyfood.com/favicon.ico)9 Aug 2023![](https://feed.specialtyfood.com/wp-content/uploads/sites/690/2023/08/28830/807f190a329d44734fcbc0ee5c529fb2-or_Kellogg_Giant.jpg)](https://feed.specialtyfood.com/2023/08/09/the-giant-company-kellogg-combat-food-insecurity/content.html?ref=thechocolatelife.com) --- ### **Resources** [How Capitalism Drives Cancel CultureBeware splashy corporate gestures when they leave existing power structures intact.![](https://cdn.theatlantic.com/_next/static/images/apple-touch-icon-152x152-aafde20dd981a38fcd549b29b2b3b785.png)The AtlanticHelen Lewis![](https://cdn.theatlantic.com/thumbor/koi4s1z0mY-Lbx8EAH1z1GY0S44=/0x0:2000x1042/1200x625/media/img/mt/2020/07/Webart_woke/original.jpg)](https://www.theatlantic.com/international/archive/2020/07/cancel-culture-and-problem-woke-capitalism/614086/?ref=thechocolatelife.com) [Woke: Deep or Dumb?Purchase shares in great masterpieces from artists like Pablo Picasso, Banksy, Andy Warhol, and more:https://www.masterworks.art/wisecrackWokeness: Are We Mi…![](https://www.youtube.com/s/desktop/3587622d/img/favicon_144x144.png)YouTube![](https://i.ytimg.com/vi/3GJ-6Se20-A/maxresdefault.jpg)](https://youtu.be/3GJ-6Se20-A?ref=thechocolatelife.com) [Does Cancel Culture Work?Cancel Culture: Is there another way?Check out our Wisecasts Channel! ► https://wscrk.com/3hru5aHAnd check out The Squanch! ► https://wscrk.com/3gRXrP5One of…![](https://www.youtube.com/s/desktop/3587622d/img/favicon_144x144.png)YouTube![](https://i.ytimg.com/vi/VCIdDX-sQB8/maxresdefault.jpg)](https://youtu.be/VCIdDX-sQB8?ref=thechocolatelife.com) [woke - Wiktionary, the free dictionary![](https://en.wiktionary.org/static/apple-touch/wiktionary/en.png)Wiktionary, the free dictionary![](https://en.wiktionary.org/static/images/footer/wikimedia-button.png)](https://en.wiktionary.org/wiki/woke?ref=thechocolatelife.com) [Tony’s Open ChainThe open source platform where chocolate making companies join in to change the norm in the industry.![](https://www.tonysopenchain.com/resources/uploads/2019/02/cropped-Slavefree_Button-270x270.png)Tony's Open Chain![](https://www.tonysopenchain.com/resources/uploads/2019/03/TC_slavefree_button_2019.png)](https://www.tonysopenchain.com/?ref=thechocolatelife.com) --- ### **Contribute!** As always, I will be taking questions and comments during the live stream. If you want to share your thoughts with me here on TheChocolateLife *before* the live stream begins, add them in the comments below. 💡 Not a member? You must be a member to comment. Click the Join button to become a Free ***or Premium*** member. And please don’t forget: Like. Comment. Share. ***Subscribe!*** --- ### **Hashtags** #woke #wokeism #wokewash #wokewashing #greenwash #greenwashing #ESG #CSR #chocolate #craftchocolate #cacao #cocoa #cacau #TheChocolateLife #LaVidaCocoa ---