> ## Content Index > Fetch the complete content index at: https://thechocolatelife.com/llms.txt > Use this file to discover other available public pages before exploring further. # Updated: TheChocolateLife::LIVE – 2nd Generation Chocolate - URL: https://thechocolatelife.com/thechocolatelife-live-2nd-generation-chocolate/ - Published: 2022-11-15T20:20:16.000Z - Updated: 2022-11-18T18:50:31.000Z - Description: Episode 67 streams live from 12:00 EST Friday November 18th. - Author: TheChocolateWire - Tags: Live Stream, The Wire I was invited to Venice (the one in Italy, not the one in California) in late-October to be a part of the launch event of what Barry Callebaut is calling “2nd Generation (‘G2’) Chocolate.” ➡️ **DISCLAIMER** **:** I was an invited member of the press representing TheChocolateLife and *International Confectionery* magazine (for whom I am the technical editor). Most, but not all, of my travel expenses were covered by Barry Callebaut. I received no direct offer of other compensation of any kind from BC, nor did I feel any influence of any kind that might color my coverage. TL;DR – *My opinions are my own* ***and are not for sale*** *.* ❗ **Erratum**: In my article for International Confectionery I mentioned there were two G2 milks – a 35% milk-forward and a 55% cocoa forward. In fact, they are *both* 55% cocoa content milks. --- ### **Backstory** The G2 product launch for the press was my *fifth* Barry Callebaut presser in five years. The first was the **Ruby** launch event in Shanghai in 2017; followed by the launch of ***Hidden Persuaders in Cocoa and Chocolate*** at ISM in Köln in 2018, *and* then the launch of **WholeFruit** in San Francisco in 2019\. I was in Tokyo in January 2020 for the press event supporting BC customers in Japan announcing products incorporating Ruby for Valentine’s Day that year. There are links to some of my coverage of those stories below. --- ### **Livestream Topics** What I am going to be covering in detail during this live stream about the G2 launch: - *What *is** 2nd Generation Chocolate? - **Why** is it called 2nd Generation? - How was it announced? Pre-event and event activities. - How was the announcement covered by mainstream business press? - How was the announcement covered by trade press? - What are some potential impacts for Big Chocolate? - What are some potential impacts for craft chocolate? - How should craft chocolate makers respond? Should craft chocolate makers respond? --- ### Why Am I Talking About This at All? ➡️ One in four chocolate and cocoa products consumed worldwide are made with Barry Callebaut ingredients and the group processes almost one million tonnes of cocoa a year, about a fifth of the global volume. [Updated: the wicked bad & wicked good listsNew and Improved! Renamed and updated! Now easier to use than ever to follow.![](https://thechocolatelife.com/content/images/size/w256h256/2020/12/JR_Pods60x60FavIconCutoutButtons.png)The Chocolate LifeClay Gordon![](https://thechocolatelife.com/content/images/2022/03/composite-matheus-viana-sl5o9vDtDbI-unsplashFeatured1920x1080.jpg)](https://thechocolatelife.com/wicked-bad-wicked-good-lists/) Barry Callebaut is on the Wicked Bad list. --- ### **A (Short) Personal Photoblog** ![](https://thechocolatelife.com/content/images/2022/11/VeniceUpCloseAndPersonal_Selfie.jpg) ![](https://thechocolatelife.com/content/images/2022/11/VeniceUpCloseAndPersonal_GrandCanal.jpg) ![](https://thechocolatelife.com/content/images/2022/11/VeniceUpCloseAndPersonal_GrandCanal2.jpg) ![](https://thechocolatelife.com/content/images/2022/11/VeniceUpCloseAndPersonal_WallPlants-1.jpg) ![](https://thechocolatelife.com/content/images/2022/11/gelato.jpg) ![](https://thechocolatelife.com/content/images/2022/11/breakfast_sunrise_Friday.jpg) The above images were all taken by me. Some have been shared to my Instagram – [@DiscoverChoc](https://www.instagram.com/discoverchoc/?ref=thechocolatelife.com). [The Venice Venice HotelThe wait for the journey is over, bringing forth the dream: the era of The Venice Venice Hotel has begun. Those who wish to know more need only to enter and allow themselves to be carried away.![](https://venicevenice.com/wp-content/uploads/2022/04/cropped-android-chrome-512x512-1-180x180.png)![](https://venicevenice.com/wp-content/uploads/2022/08/ca-da-mosto-facade-palace-pattere-the-venice-venice-hotel-1024x681.jpg)](https://venicevenice.com/?ref=thechocolatelife.com) --- ### **Launch Event Galleries** ![](https://thechocolatelife.com/content/images/2022/11/VeniceUpCloseAndPersonal_Museum2-1.jpg) ![](https://thechocolatelife.com/content/images/2022/11/VeniceUpCloseAndPersonal_Museum-1.jpg) ![](https://thechocolatelife.com/content/images/2022/11/VeniceUpCloseAndPersonal_Boat-1.jpg) ![](https://thechocolatelife.com/content/images/2022/11/gondola_workshop-1.jpg) Getting us in the mood. ![](https://thechocolatelife.com/content/images/2022/11/Launch_0-1.jpg) ![](https://thechocolatelife.com/content/images/2022/11/Launch_1.jpg) ![](https://thechocolatelife.com/content/images/2022/11/Launch_2.jpg) ![](https://thechocolatelife.com/content/images/2022/11/Launch_3.jpg) \[Top L,R\] Luncheon briefing; \[Bottom L,R\] Gathering room, The presentation intro room. ![](https://thechocolatelife.com/content/images/2022/11/Launch_4.jpg) ![](https://thechocolatelife.com/content/images/2022/11/Launch_5.jpg) During the presentation. ![](https://thechocolatelife.com/content/images/2022/11/IngredientsFirstWallChart.jpeg) ![](https://thechocolatelife.com/content/images/2022/11/UpdatedWallSign-.jpg) ![](https://thechocolatelife.com/content/images/2022/11/Launch_6-2.jpg) Key marketing messages. \[L,C\] Changes based on feedback from the event; note the change of emphasis in the bolding of the text of two of the claims; \[R\] Use of the word craft here *could* be confusing. ❗ *Note: If the “most consumed” (see the \*disclaimer text, above) milk chocolates are in the 33% and under cocoa content range (very likely), then the fact these two milks are 55% accounts for* **all** *of the 50% less sugar claims. The same is true for dark chocolate when the 75% is compared with a 55%.* I have been told that the word “craft” was *not* deliberately chosen to make it more difficult for craft chocolate to differentiate between industrial chocolate. But how will BC customers – and their customers, consumers – interpret the language? It has the potential to cause even more marketplace confusion that would likely affect craft chocolate makers disproportionately. ![](https://thechocolatelife.com/content/images/2022/11/G2-Choc---MartinDiez.jpg) ![](https://thechocolatelife.com/content/images/2022/11/G2-Choc---MelissaCoppel.jpg) ![](https://thechocolatelife.com/content/images/2022/11/01---LaunchEventGallery.jpg) ![](https://thechocolatelife.com/content/images/2022/11/02---LaunchEventGallery.jpg) The above images (which have been cropped and color corrected) were provided by / © Barry Callebaut. \[Top L-R\] Martin Diez, Melissa Coppel; \[Bottom\] A fourth space used to showcase the sample work, also showing the work of chef Ramon Morato. Very tasty, but not quite as straightforward at showcasing the strengths of G2 chocolate, IMO, as those of Martin and Melissa. --- ### Comments from Barry Callebaut Late last week I submitted an article on the G2 launch to International Confectionery Magazine along with some more of my observations. The following comments, which I read aloud during the stream, are from Bas Smit – Global VP Marketing for the Barry Callebaut Group. It has been edited for typos, punctuation, and grammar. > “It’s our ambition with 2ndGen to transform the chocolate industry and support artisans and brands to be future fit. The consumer wants and needs it, governments ask for it, and investors expect it \[since high sugar products are a concern for them in the context of potential regulations coming in force in the years to come\]. As such, the evolution of the automotive and soft drinks industry is not different for what we foresee for chocolate. And this is not a one night game. A journey for the coming decades. And we are committed to lead and drive it. Therefore, the 2ndGen product architecture does not limit itself to what you tasted in Venice. > > “These are the first manifestations we currently introduce to the FMCG (Fast Moving Consumer Goods) customers. They are part of the 2ndGen CORE range. Meanwhile we have already developed prototypes with a more complex flavour profile \[2ndGen PLUS range\] to be launched by our Artisans brands first and later a PLUS range will be made available for the consumer brands as well. This will hopefully unlock a category in milk chocolate \[not only dark chocolate\] which does not widely exist yet \[fine flavour milk chocolates\].” --- ### **2nd Generation Chocolate News Reports in Other Outlets** [Barry-Callebaut-CEO verspricht Schokoladen-InnovationDer Schokoladenhersteller Barry Callebaut will dem aktuellen Food-Trend folgen und eine ganz neue Art der Schokolade produzieren. Diese soll nur halb so viel Zucker wie normale Sorten enthalten.![](https://www.blick.ch/_next/static/assets/icons/android/android-chrome-192x192.fe1f93b66db70f9dde5ebf85065adb7f.png)Blick![](https://img.blick.ch/incoming/18005070-v0-tlefgysidbpvqm-poster.jpg?imwidth=1000&ratio=16_9&x=0&y=0&width=1918&height=1080)](https://www.blick.ch/wirtschaft/nur-halb-so-viel-zucker-barry-callebaut-ceo-verspricht-schokoladen-innovation-id18005432.html?ref=thechocolatelife.com) The text is only a paragraph long, the video is in English. The reporter asks some interesting questions, so it’s worth watching. [Barry Callebaut introduces the second generation of chocolateTo indulge in the purity of cocoa flavors, Barry Callebaut has redesigned the farming, fermentation, and roasting of the cocoa beans.![](https://www.barry-callebaut.com/themes/custom/bccom/favicons/_default/apple-touch-icon.png)A Barry Callebaut Brand![](https://www.barry-callebaut.com/sites/default/files/styles/full_screen/public/2022-10/2nd%20generation%20chocolate%20Barry%20Callebaut_0_0.jpeg?itok=5bQk545R)](https://www.barry-callebaut.com/en/group/media/news-stories/barry-callebaut-introduces-second-generation-chocolate?utm%5Fsource=Barry%20Callebaut%20-%20News%20Contacts&utm%5Fmedium=email&utm%5Fcampaign=&utm%5Fsource=Barry+Callebaut+-+News+Contacts&utm%5Fcampaign=812b9647bc-barry-callebaut-introduces-second-generation-choco&utm%5Fmedium=email&utm%5Fterm=0%5Fbeb4acc7ec-812b9647bc-126150278) [Bloomberg](https://www.bloomberg.com/news/articles/2022-10-27/barry-callebaut-takes-stab-at-chocolate-with-much-less-sugar?leadSource=uverify%20wall&ref=thechocolatelife.com) (site is hidden behind a captcha) [Barry Callebaut raises the bar in bid to redefine chocolate makingIn a move it hopes will redefine the way chocolate is made, Swiss-based Barry Callebaut launched a new bar on Thursday, the fruit of more than 20 years of research into cocoa beans.![](https://www.reuters.com/pf/resources/images/reuters/favicon/favicon-256x256.png?d=120)ReutersMaytaal Angel![](https://www.reuters.com/resizer/Jp2AyokTfvoHW0_i5a6bbuGz1Sk=/1200x628/smart/filters:quality(80)/cloudfront-us-east-2.images.arcpublishing.com/reuters/OVTMFNSVG5KBDNGU7QOJNFLXG4.jpg)](https://www.reuters.com/markets/commodities/barry-callebaut-raises-bar-bid-redefine-chocolate-making-2022-10-27/?ref=thechocolatelife.com) [Barry Callebaut unleashes ‘2nd Generation Chocolate’ to herald a cocoa renaissanceAfter almost 150 years of traditional chocolate craft, Barry Callebaut has announced a major breakthrough for the industry by redesigning the farming, fermentation, and roasting of the cocoa bean to create what it has called the ‘second generation of chocolate’.![](https://www.confectionerynews.com/bundles/wrbmgbsite/images/favicon/confectionerynews/apple-touch-icon-180x180.png)confectionerynews.comcontact![](https://www.confectionerynews.com/var/wrbm_gb_food_pharma/storage/images/publications/food-beverage-nutrition/confectionerynews.com/article/2022/10/28/barry-callebaut-unleashes-2nd-generation-chocolate-to-herald-a-cocoa-renaissance/15892727-1-eng-GB/Barry-Callebaut-unleashes-2nd-Generation-Chocolate-to-herald-a-cocoa-renaissance.jpg)](https://www.confectionerynews.com/Article/2022/10/28/Barry-Callebaut-unleashes-2nd-Generation-Chocolate-to-herald-a-cocoa-renaissance?ref=thechocolatelife.com) CN had a correspondent at the event. [Barry Callebaut unveils chocolate’s ‘second generation’ with key Venice launchThe CEO of Barry Callebaut, Peter Boone, has hailed a “paradigm shift’ for the chocolate industry, in unveiling its ‘second generation chocolate’ at a special launch event in Venice, Italy, reports Neill Barston.![](https://www.confectioneryproduction.com/favicon.ico)Confectionery Production![](https://www.confectioneryproduction.com/wp-content/uploads/PeterBoone1.jpg)](https://www.confectioneryproduction.com/news/41482/barry-callebuat-unveils-chocolates-second-generation-with-key-venice-launch/?ref=thechocolatelife.com) CP did not have a correspondent at the event. [Barry Callebaut focuses on flavor with ‘second generation of chocolate’The Swiss manufacturer has introduced two products developed under the Cocoa Cultivation & Craft principle, which aims to coax out the nuances of flavor during the cultivation, fermentation and roasting processes.![](https://www.candyindustry.com/images/favicon/apple-touch-icon-152.png)Candy Industry![](https://www.candyindustry.com/ext/resources/2022/10/28/2nd-generation-chocolate-Barry-Callebaut_0.jpg?height=635&t=1667427614&width=1200)](https://www.candyindustry.com/articles/90766-barry-callebaut-focuses-on-flavor-with-second-generation-of-chocolate?ref=thechocolatelife.com) CI did not have a correspondent at the event. [“Low sugar, purity of flavor”: Barry Callebaut redefines chocolate production for the mindful consumer28 Oct 2022 --- Chocolate and cocoa giant Barry Callebaut has ushered in a new era of innovation with the reveal of its second-generation chocolate in Venice, Italy, this week. The company has reinvented chocolate production from farm to roasting, which honors the “mindful consumption” movement wher…![](https://asset.innovadatabase.com/insights/FIF/images/favicon.ico).foodingredientsfirst.com/![](https://article.innovadatabase.com/articleimgs/article_images/638025492160619652choc%20bc400.jpeg)](https://www.foodingredientsfirst.com/news/low-sugar-purity-of-flavor-barry-callebaut-redefines-how-chocolate-is-made-for-the-mindful-consumer.html?ref=thechocolatelife.com) CNS FIF had a correspondent at the event. [Latest News | Kennedy’s Confection![](https://149845173.v2.pressablecdn.com/wp-content/uploads/2020/11/cropped-kC-eagle-270x270.png)Kennedy’s ConfectionKiran Grewal![](https://149845173.v2.pressablecdn.com/wp-content/uploads/2022/11/f7c81c6b-aea5-c9fe-5c36-452a036c876d-627x376.jpg)](https://kennedysconfection.co.uk/latest-news/?ref=thechocolatelife.com) It does not look like Kennedy’s wrote anything about the launch. But you might want to take a look at [their post about “bee-free” “honey](https://kennedysconfection.co.uk/world-first-bee-free-honey-moves-a-step-closer/?ref=thechocolatelife.com).” --- ### **Background Reading on Barry Callebaut Product Launches I Attended In Person** [And RUBY Makes Four - A New Flavor and Color Join the Chocolate FamilyA Very Brief History We can trace the invention of dark chocolate as we know it today – eatingchocolate – to England in the late 1840s. The late 1870’s saw the introductionof milk chocolate, and white chocolate was brought to market in the late 1930s.These three base varieties![](https://thechocolatelife.com/content/images/size/w256h256/2020/12/JR_Pods60x60FavIconCutoutButtons.png)The Chocolate LifeClay Gordon![](https://thechocolatelife.com/content/images/wordpress/2020/12/jIA0QDxXpkCk_8iqsHp4ew-scaled.jpg)](https://thechocolatelife.com/and-ruby-makes-four-a-new-flavor-and-color-join-the-chocolate-family/) [Peering Through a Ruby-Colored FogIn the two weeks since I posted my first story about Callebaut’s new Rubychocolate (And Ruby Makes Four – a New Flavor and Color Join the ChocolateFamily\[https://foodmaven.io/thechocolatelife/stories/and-ruby-makes-four-a-new-flavor-and-color-join-the-chocolate-family-9E0qKqT9rEm7PduwTDT0Mw\]) –…![](https://thechocolatelife.com/content/images/size/w256h256/2020/12/JR_Pods60x60FavIconCutoutButtons.png)The Chocolate LifeClay Gordon![](https://thechocolatelife.com/content/images/wordpress/2020/12/7OBlLufE6kyusEkx2aZpcQ.jpg)](https://thechocolatelife.com/peering-through-a-ruby-colored-fog/) [Hidden Persuaders in Cocoa and ChocolateThe last time I was in Cologne, Germany was in September 1986 during mypre–ChocolateLife. I had traveled to Cologne to work Photokina – the largest fair for photographyin the world at a time when affordable digital tools for image editing were juststarting to become widely available. The![](https://thechocolatelife.com/content/images/size/w256h256/2020/12/JR_Pods60x60FavIconCutoutButtons.png)The Chocolate LifeClay Gordon![](https://thechocolatelife.com/content/images/wordpress/2020/12/uWWsWtcPn0yroMEAwocWww.jpg)](https://thechocolatelife.com/hidden-persuaders-in-cocoa-and-chocolate/) [A Whole New Category of Chocolate – WholefruitOn September 27, 2019, I attended a launch event in San Francisco whereBarry-Callebaut introduced the first fruits (pun intended) of its Wholefruit\[https://www.wholefruitchocolate.com/\] chocolate innovation program to groups ofjournalists and chefs. I was among similar groups who participated in…![](https://thechocolatelife.com/content/images/size/w256h256/2020/12/JR_Pods60x60FavIconCutoutButtons.png)The Chocolate LifeClay Gordon![](https://thechocolatelife.com/content/images/wordpress/2020/12/barrycallebautwholefruitcover-scaled.jpg)](https://thechocolatelife.com/a-whole-new-category-of-chocolate-wholefruit/) [Hello! Ruby’s Two-dayIntroductionRuby – the 4th type of chocolate after dark, milk, and white – was introduced tothe world on September 3rd 2017 in Shanghai. I was one of a small group ofjournalists and chefs who attended that launch event. You can read my previousarticles, And Ruby Makes Four\[https:![](https://thechocolatelife.com/content/images/size/w256h256/2020/12/JR_Pods60x60FavIconCutoutButtons.png)The Chocolate LifeClay Gordon![](https://thechocolatelife.com/content/images/wordpress/2020/12/presserpanorama-scaled.jpg)](https://thechocolatelife.com/hello-rubys-two-day/) [World Economic Forum on LinkedIn: This new preparation method keeps chocolate sweet, while using 50% | 259 commentsThis new preparation method keeps chocolate sweet, while using 50% less sugar. Learn more about healthy eating: http://ow.ly/osqM50LxEkP Nestlé Barry... 259 comments on LinkedIn![](https://static-exp1.licdn.com/sc/h/al2o9zrvru7aqj8e1x2rzsrca)LinkedInworld-economic-forum![](https://media-exp1.licdn.com/dms/image/C4E05AQHWmfb_vn-C3w/videocover-high/0/1667920863977?e=2147483647&v=beta&t=RZMYSuep_JeCfHVZMslSMLmmLdR-GaxyG2ZkBhU-IcQ)](https://www.linkedin.com/posts/world-economic-forum%5Fthis-new-preparation-method-keeps-chocolate-activity-6995767282534621184-qrLi/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop) Somehow, the World Economic Forum decided to weigh in – based only on the press releases. ## Live Stream Links ### **Watch/Participate on YouTube, Facebook, or LinkedIn.** [Visit TheChocolateWire Channel on YouTube](https://www.youtube.com/channel/UCIN8M30NdPJ5WAl41g5VWWw?ref=thechocolatelife.com) [My LinkedIn profile](https://www.linkedin.com/posts/claygordon%5Fbarrycallebaut-2ndgenerationchocolate-secondgenerationchocolate-activity-6998378180327702529-tPaq?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop) [TheChocolateLife page](https://www.facebook.com/TheChocolateLife/) live event --- ### **Hashtags** #BarryCallebaut #2ndGenerationChocolate #SecondGenerationChocolate #G2Chocolate #Venice #Italy #TheChocolateLife #TheChocolateLifeLIVE #LaVidaCocoa --- 💡 ***Have thoughts to share or questions to ask?*** Leave them in the comments.