TheChocolateLife::LIVE – Philippe Juglar / AVPA

AVPA – the Agency for Valorization of Agricultural Products – was founded in 2005 to raise consumer and distributor awareness of the real value of agricultural production: In a world of “raw materials” (commodities), dominated by yield and financial requirements, high-quality products deserve a different treatment, and pioneers must be supported in their efforts.

AVPA’s efforts span more than 50 countries on 5 continents, attracting more than 1000 participant companies representing the work of over 10,000 producers.

2021 saw the introduction of the first AVPA awards program dedicated to chocolate (other programs cover edible oils, teas, and coffees roasted at origin. On thing that makes the AVPA awards different from the Academy of Chocolate Awards and the International Chocolate Awards is that it accepts entries only from companies working in cocoa producing countries.

In this edition of TheChocolateLife::LIVE we will be talking with Philippe Juglar, the President of the AVPA about what (else) makes the AVPA awards different, how entries are judged, and, as always, we will be accepting comments and questions live.

Concours AVPA Paris: Chocolats élaborés à l’origine
Concours International de Chocolats élaborés à l’origine
The main 2022 Call for Entries page
Promotional video
A video explaining the registration process

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