TheChocolateLifeLIVE – The $100 Chocolate Bar

TheChocolateWire - 22 Dec 2022

I first started talking about the need for a $100 bar of chocolate back in 2012.

I was a guest speaker at the annual meeting of the Academy of Chocolate in London. I had the luxury of being the last speaker on the official program as a member of a panel titled “The Global Future of Chocolate,” and I spent my allotted time reacting to and summarizing what I had heard from the other speakers earlier in the program. This idea grew out of what I heard from the other speakers that day and I have been noodling on it for well over a decade now.

In this episode of TheChocolateLifeLIVE I will present my arguments for why such a bar is needed – I would go so far as to say necessary – and go over what I think some of the attributes for such a bar would be. Of course, I will be taking questions live from participants and will ask for your input on what you think is important and whether or not you agree with the premise and my assertions.

NOW ... many of you may point out there already is some really expensive chocolate out there, from To’ak. And I would agree that To’ak chocolate is expensive. I will argue in the livestream why I think their products do not fit into my model for the core attributes of my $100 chocolate bar.

A $100 Bar of Chocolate?

At the Academy of Chocolate conference in London in 2008, I had the great privilege of being the last speaker of the day. This enabled me to pay attention to what everybody else was saying and present a summary of what I heard in the context of my own panel

The Chocolate LifeClay Gordon

What the Chocolate Industry Needs is A $100 Bar of Chocolate

When I was in London a couple of weeks ago speaking at the Academy of Chocolate conference, I had the great privilege of being the last speaker of the day. This enabled me to pay attention to what everybody else was saying and present a summary of what I heard in the context of my own panel presenta…

TheChocolateLife

The original version of the above post dated November 3rd, 2012. This version is on (the inactive) ChocolateLife archive site.

To’ak – Conversation & Tasting

To’ak famously produces some of the most expensive chocolates in the world. I sat down with a To’ak co-founder and the CEO to taste and learn.

The Chocolate LifeClay Gordon

Published March 16, 2021

Review: The To’ak CXM Alchemy Collection