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Episode Overview
Episode 140 of #TheChocolateLIVE embraces(?) and celebrates(?) the topic of Pet Peeves.
What are the things you don’t like – the things that bother and/or frustrate you (and, of course, I will share some things that bother or frustrate me as well) when it comes to the way cocoa and chocolate are talked about or represented? Also, what are aspects of the industry (e.g., some form of systemic inequity [hint, hint]) that bug the s**t out of you?
The inspiration for this topic was a train of thought that bubbled to the surface during the Halloween episode. (The post is on the home page but I am linking to it here because I can.)
Unlike other episodes of TheChocolateLifeLIVE, I am not going to be sharing the details of many of my personal pet peeves in advance of the episode. (I will, of course, add those links to this page after the episode is over.)
Some No Spoiler Alert Top Line Pet Peeve Reveals
» Click on the down arrow to expand/close the toggle.
0. Op’s Be Lazy
I spend a lot of time on social media platforms. The forums-forward ones – Reddit and Facebook – drive me the craziest.
00. Taking Trends Too Far
Can there besuch a thing as too much pumpkin spice?
1. Deliberate Misrepresentation
When a company deliberately makes a statement about a product, a brand, company, or topic it knows is not strictly true.
From Reddit r/chocolate: The Heavy Metals Controversy
2. Greenwashing / Wokewashing / Obfuscating
A subset of Deliberate Misrepresentation. In this case, the statements being made have been crafted to shape opinions about the company’s environmental, social, and governance achievements (contrasted with policies).
3. Apologists & Apologetics
When one organization rationalizes the behavior of other organizations in support of greenwashing and other objectives.
4. Not Using the Web for What It Can Do
There’s nothing hard about embedding hyperlinks. It’s a native feature of HTML that is supported by many common document types.
5. Not Citing Sources
A subset of not using the web for what it can do: When reading a news article and sources are mentioned, what’s up with not citing the source?
6. Stupid AI Tricks
With apologies to David Letterman, many instances of the use of AI are replacements for actually knowing about cocoa and chocolate.
7. Link Farm S(p)(c)ammers + Shein et al
When complete strangers engage with you to scam/spam.
8. My personal Big Pet Peeves Revealed!
1) The internet has fostered a culture where people – especially those who grew up with social media – expect everything to be free to them. As I often say, it’s beneficial to rewrite the old saw, “You get what you pay for” in the negative: “You Don’t Get What You Don’t Pay For.”
2) Where is the innovation in production pathways?
➲ Your Pet Peeves?
As always, I will be taking questions and comments during the livestream. If you want to share your thoughts and/or questions in the comments below before the livestream begins, add them in the comments below.
You can also mention your pet peeves in the comments to the announcement of this episode on Instagram or Twitter aka X (@DiscoverChoc).
Pet Peeve Contributions from Followers on Social Media
From Instagram @jessicachololatejourneys: The White Chocolate Debate
From Reddit r/chocolate: The Heavy Metals Controversy
Hashtags
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#TheChocolateLife Live #LaVidaCocoa