About The Chocolate Wire

About The Chocolate Wire

The Chocolate Wire is a hyper-focused press/pr aggregation and pitch service for the specialty/craft cocoa and chocolate industry. The Chocolate Wire’s mission is to promote the efforts of this diverse group of producers and makers around the world.

TheChocolateWire started up during the early days of the COVID-19 lockdown as a way to help promote companies struggling to pay for PR and press services caused by the loss of business due to the lockdown – at exactly the time when PR and press becomes more necessary than ever to attract new customers.


For the Media

Looking for a Source?

If you are a member of the media looking for a source for a story, send an email to thechocolatewire@thechocolatelife.com with “Looking for Sources” in the subject line, plus a summary of what you are looking for and your deadline in the body of the email. I will do my best to point you to and appropriate source or sources.

This service is provided to the media free of charge.

Want to get Notifications?

If you are a member of the media and would like to be on The Chocolate Wire’s twice-weekly email release list and receive notifications of new releases when they are published, send an email to thechocolatewire@thechocolatelife.com with “Notify Me” in the subject line. For anti-spam purposes, please make sure to include contact and organization in the signature or, if not in the signature, in the body of the email.

This service is provided to the media free of charge.

For Chocolate Professionals

Updated to take effect from October 28, 2021, there are two service level options, Intro and Pro.

Intro Service Level

The Intro service level is for everyone who:

  • Sees the value of press/PR distribution.
  • Wants to focus on expanding their social media efforts.
  • Doesn’t have the resources to hire a traditional PR agency.
  • Does not need original writing or research but wants their releases edited by a professional writer with significant subject matter expertise.
  • Doesn’t have the need to publish releases more often than once per month.

The primary services provided at the Base service level are editing the text and images that make up the release, formatting the text and images to they are suitable for social media, and promotion of the release via the social media channels of TheChocolateLife and TheChocolateWire.

Pricing for the Base service level :: $10 per month on a month-to-month basis or $99 per year payable in one lump sum. Releases are published on Tuesdays and Thursdays, not including holidays.

Pro Service Level

The Pro service level is for everyone who:

  • Sees the value of press/PR distribution.
  • Doesn’t have the resources to hire a traditional PR agency but wants to have a professional, proactive, program.
  • Wants original writing and research from a professional writer with significant subject matter expertise in cocoa and chocolate.
  • Wants to publish releases regularly.

The services provided in the Pro service level include original writing and research, formatting text, editing images, and promotion of the release on social media channels of TheChocolateLife and TheChocolateWire.

Pricing for the Pro service level :: $99 per month with a three-month minimum commitment ($297/quarter) or $999 per year payable in one lump sum. Releases are published Monday through Thursday, not including holidays. Pricing is on a per-brand basis for companies with multiple brands.

Promotion and Distribution

Releases will be posted as written by TheChocolateWire and tagged #TheWire on TheChocolateLife, and will be promoted and distributed via:

  • Instagram (@chocolate.wire, @discoverchoc)
  • Twitter (@chocolatewire with @references that fit within the character limit)
  • Facebook (on TheChocolateLife page)
  • LinkedIn (posted to the linkedin.com/in/claygordon account)

The Chocolate Wire on YouTube

The Chocolate Wire launched a channel on YouTube on June 12, 2020.

The channel features a mix of original content – video interviews and travel vlogs – as well as playlists of videos created by other YouTubers.

Pro ChocolateWire subscribers can have their brands featured in original ChocolateWire channel videos. Pro ChocolateWire subscribers can also sponsor videos with cross promotion through the distribution channels listed above.

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Interested?

To inquire about either the Basic or Intro service level send an email to thechocolatewire@thechocolatelife.com.

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