About The Chocolate Wire

About The Chocolate Wire

The Chocolate Wire is a hyper-focused press/pr aggregation and pitch service for the specialty/craft cocoa and chocolate industry. The Chocolate Wire’s mission is to promote the efforts of this diverse group of producers and makers around the world.

TheChocolateWire started up during the early days of the COVID-19 lockdown as a way to help promote companies struggling to pay for PR and press services caused by the loss of business due to the lockdown – at exactly the time when PR and press becomes more necessary than ever to attract new customers.

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Updated on January 26, 2023

For the Media

Looking for a Source?

If you are a member of the media looking for a source for a story, send an email to thechocolatewire@thechocolatelife.com with “Looking for Sources” in the subject line, plus a summary of what you are looking for and your deadline in the body of the email. I will do my best to point you to and appropriate source or sources.

This service is provided to the media free of charge.

Want to get Notifications?

If you are a member of the media and would like to be on The Chocolate Wire’s direct release list and receive notifications of new releases when they are published, send an email to thechocolatewire@thechocolatelife.com with “Notify Me” in the subject line. For anti-spam purposes, please make sure to include contact and organization in the signature or, if not in the signature, in the body of the email.

This service is provided to the media free of charge.

For Chocolate Professionals

There are two standard service level options, Intro and Pro.

Intro Service Level

The Intro service level is for everyone who:

  • Sees the value of press/PR distribution but doesn’t have the resources to engage a traditional PR agency.
  • Does not need extensive original writing or research but wants their releases edited by a professional writer with significant subject matter expertise.
  • Wants to focus on improving their website copy and marketing materials, in support of their online promotion and social media efforts.

The primary services provided at the Intro service level are editing text and images, formatting the text and images so they are suitable for release, and promotion via the social media channels of TheChocolateLife and TheChocolateWire.

Pricing for the Intro service level :: A three-month minimum commitment is just $299, paid in advance, thereafter $100/month. Or pay just $950 per year paid in advance.

Pro Service Level

The Pro service level is for everyone who:

  • Sees the value of traditional press/PR distribution.
  • Doesn’t have the resources to hire a traditional full-service PR agency but wants to have a professional, proactive, program.
  • Wants original writing and research from a professional writer with significant subject matter expertise in cocoa and chocolate.
  • Wants to publish releases regularly via traditional PR release channels but is not looking for day to day management of their social media channels.

The services provided in the Pro service level include original writing and research, formatting text, editing images, and promotion of the release on social media channels of TheChocolateLife and TheChocolateWire.

Pricing for the Pro service level :: $350 per month with a three-month minimum commitment ($1050 paid in advance), thereafter $350/mo. or $3600 per year in advances. Pricing is on a per-brand basis for companies with multiple brands. Press release distribution costs are not included – they are billed at cost based on which distribution service(s) are used.

Promotion and Distribution

Releases will be posted as written by TheChocolateWire and tagged #TheWire on TheChocolateLife, and will be promoted and distributed via:

  • Instagram (@chocolate.wire, @discoverchoc)
  • Twitter (@chocolatewire with @references that fit within the character limit)
  • Facebook (on TheChocolateLife page)
  • LinkedIn (posted to the linkedin.com/in/claygordon account)

Bespoke Programs

Either of these service levels can be combined with a customized partnership program and on TheChocolateWire channel on YouTube/

Partner With TheChocolateLife
Do you have a business you want to promote on TheChocolateLife? Or just want to help grow the community in some unique way? Become a Partner!

TheChocolateWire on YouTube

The Chocolate Wire launched a channel on YouTube on June 12, 2020.

The channel features a mix of original content – video interviews and travel vlogs – as well as playlists of videos created by other YouTubers.

TheChocolateLiveLIVE, a twice-weekly livestream series, is one of the feature productions of TheChocolateWire channel.

Pro ChocolateWire subscribers can also choose have their brands featured in original ChocolateWire channel videos. Pro ChocolateWire subscribers can also sponsor videos with cross promotion through the distribution channels listed above.


Interested?

To inquire about the Intro or Pro service level or a bespoke program send an email to thechocolatewire@thechocolatelife.com.


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