About The Chocolate Wire

About The Chocolate Wire

The Chocolate Wire is a hyper-focused press/pr aggregation and pitch service for the specialty/craft cocoa and chocolate industry. The Chocolate Wire’s mission is to promote the efforts of this diverse group of producers and makers around the world.

TheChocolateWire started up during the early days of the COVID-19 lockdown as a way to help promote companies struggling to pay for PR and press services caused by the loss of business due to the lockdown – at exactly the time when PR and press becomes more necessary than ever to attract new customers.

For the Media – Looking for a Source?

If you are a member of the media looking for a source for a story, send an email to thechocolatewire@thechocolatelife.com with “Looking for Sources” in the subject line, plus a summary of what you are looking for and your deadline in the body of the email. I will do my best to point you to and appropriate source or sources.

This service is provided to the media free of charge.

For the Media – Want to get Notifications?

If you are a member of the media and would like to be on The Chocolate Wire’s twice-weekly email release list and receive notifications of new releases when they are published, send an email to thechocolatewire@thechocolatelife.com with “Notify Me” in the subject line. For anti-spam purposes, please make sure to include contact and organization in the signature or, if not in the signature, in the body of the email.

This service is provided to the media free of charge.

For Chocolate Professionals

Updated to take effect from July 1, 2020, there are two service level options, Base and Pro.

Base Service Level

The Base service level is for everyone who:

  • Sees the value of press/PR distribution.
  • Wants to focus on expanding their social media efforts.
  • Doesn’t have the resources to hire a traditional PR agency.
  • Does not need original writing or research but wants their releases edited by a professional writer with significant subject matter expertise.
  • Doesn’t have the need to publish releases more often than once or twice per month.
  • Wants an online archive of their releases with basic stats and the ability to use releases via a link or embed code on their own sites and in their own email campaigns.

The primary services provided at the Base service level are editing the text and images that make up the release, formatting the text and images into a format suitable for social media, and promotion of the release on the social media channels of TheChocolateLife and TheChocolateWire. Information for Base service level releases is collected via an online form.

Pricing for the Base service level :: $10 per month on a month-to-month basis or $99 per year payable in one lump sum. Releases are published on Tuesdays and Thursdays, not including holidays.

Pro Service Level

The Pro service level is for everyone who:

  • Sees the value of press/PR distribution.
  • Wants to expand the reach of their PR efforts beyond social media to include search engines and members of the press.
  • Doesn’t have the resources to hire a traditional PR agency but wants to have a professional, proactive, program.
  • Wants original writing and research from a professional writer with significant subject matter expertise in cocoa and chocolate.
  • Wants to publish releases regularly.

The services provided in the Pro service level include original writing and research, formatting text, editing images, promotion of the release on social media channels of TheChocolateLife and TheChocolateWire, distribution to search engines, and email to a list of qualified news media. Information for Pro service level releases is collected via email and phone.

Pricing for the Pro service level :: $99 per month with a three-month minimum commitment ($297/quarter) or $999 per year payable in one lump sum. Releases are published Monday through Thursday, not including holidays. Pricing is on a per-brand basis for companies with multiple brands.
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Promotion and Distribution

Releases will be posted as written by TheChocolateWire and tagged #TheWire on TheChocolateLife (but not “featured”), and will be promoted and distributed via:

  • Instagram (@chocolate.wire, @discoverchoc)
  • Twitter (@chocolatewire with @references that fit within the character limit)
  • Facebook (on TheChocolateLife page)
  • LinkedIn (posted to the linkedin.com/in/claygordon account)
  • Email to my media list (Pro service level subscribers only)
  • Newsfeeds to media outlets via search engines (Pro service level subscribers only)
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The Chocolate Wire on YouTube

The Chocolate Wire launched a new channel on YouTube on June 12, 2020.

The channel will feature a mix of original content – video interviews and travel vlogs – as well as playlists of videos created by other YouTubers.

Pro ChocolateWire subscribers can have their brands featured in original ChocolateWire channel videos. Pro ChocolateWire subscribers can also sponsor videos with cross promotion through the distribution channels listed above.

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Sample Press Release

Click on Like and Share to spread the word!

https://tiny.pr/RTxWGl8H

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Contact Information

To inquire about either the Basic or Pro service level send an email to thechocolatewire@thechocolatelife.com.

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