TheChocolateLife reaches a highly-qualified global audience of people in the worlds of cocoa and chocolate. They are visiting TheChocolateLife because they are passionately interested in cocoa and chocolate.
TheChocolateLife does not accept network advertising out of deference to the privacy of its visitors and members. Accepting advertising results in the ability to track visitors/members around the Internet; TheChocolateLife is not interested in contributing to the practice.
The Elements of Collabs
Collaborations (aka collabs, sponsorships, or partnerships) consist of a customized package of editorial content and promotion on TheChocolateLife (e.g., pinned posts) supported by promotion via the social media channels of TheChocolateLife on YouTube, Instagram, Facebook, Twitter, LinkedIn, and elsewhere.
The content of Collab posts can include formatted text, images, image galleries, embedded videos (YouTube/Vimeo), live stream videos and webinars (e.g., TheChocolateLifeLIVE), embedded audio (Soundcloud/Spotify), files (e.g., PDFs) that can be download, content formatted in Markdown, HTML, embedded social media posts, and URL cards. Basically – the elements you can see on any post on TheChocolateLife.
Team TCL reserves the sole right to approve all sponsored content and reserves final editorial judgment of the content of any sponsored post.
Embedded Content Types Include
An example of an embedded YouTube video:
An example of an embedded URL card:
An example of an embedded Instagram post:
Embedding External Services
Code that embeds external services such as forms, surveys/polls, etc., into the page – rather than links taking the visitor off of TheChocolateLife – will be considered.
The only delivery guarantee given is that Posts will appear on every home page view during the scheduled time. The only make-up remedy offered is additional time.
At the end of the Collab period, all posts will remain, by default, on TheChocolateLife at the same URL so all SEO associated with the post and any external links to the post, will be preserved. If there is anything time-sensitive in the content of the post it may be edited to indicate this fact.
Collaborators will be listed as either Current or Past on the Archive page.
Services Pricing Structure
Prices are negotiated on a per-collab basis and the final price will depend on the services requested and the length of the collab period.
The minimum collab period length is three months and, beginning January 1, 2023, the base price is $997. This fee includes writing, editing, formatting, posting, and moderating comments for up to three original posts, one per month. Collabs will be listed as either Current or Past on the Collab archive page.
- Category Exclusivity – A Collaborator can request that no sponsored posts from a direct competitor be pinned at the same time theirs are. This is decided on a first-come basis and the decision is solely up to Team TCL to determine whether or not another sponsor is competitive.
- Promotion – Original content can be promoted by TheChocolateWire on its related social media channels. Price is based on the number of channels and frequency.
- Engagement – Schedule webinars for up to 150 people each. These sessions can, for example, be informational demos or tasting sessions, or serve some other purpose, including sales training. All sessions are hosted and moderated by a member of Team TCL. The base cost is $125 per half-hour (60-minute minimum, 90-minute maximum) which includes promoting the session to ChocolateLife members via email (opt-out for sales training webinars), a copy of the video recording of the session, and a transcript at no additional cost. Options Requiring guest registration (and, optionally, collecting a registration fee); editing the video of the session.
- Special Services – To address site security and member privacy concerns, TheChocolateLife may insist it provide external services as a part of a sponsorship package. Depending on the service, this may incur an additional charge.
Terms are set during the collaboration negotiation. If no space is currently available, a prospective collab will be added to a FIFO (first-in, first-out) waiting list.