Editorial & Press/PR Services

TheChocolateWire spun up during the early days of the COVID-19 lockdown as a way to help promote companies struggling to pay for PR and press services caused by the loss of business due to the lockdown – at exactly the time when PR and press becomes more necessary than ever to attract new customers.

For the Media

Looking for a Source?

If you are a member of the media looking for a source for a story, email us with “Looking for Sources” in the subject line, plus a summary of what you are looking for and your deadline in the body of the email. I will do my best to point you to appropriate sources.

This service is provided to the media free of charge.

Want to get Notifications?

If you are a member of the media and would like to be on the ChocolateWire’s direct release list and receive notifications of new releases when they are published, email us with “Notify Me” in the subject line. For anti-spam purposes, please make sure to include contact and organization in the signature or, if not in the signature, in the body of the email.

This service is provided to the media free of charge.

Editorial & Press/PR Services
for Chocolate Professionals

There are three service level options, Intro, Pro, and Bespoke.

Intro Service Level

The Intro service level is for everyone who:

• Wants to improve their website copy, sales and marketing, and press/PR materials.
• Sees the value of having third-party editorial review but a) doesn’t have the resources to engage a traditional agency; and/or b) doesn’t have the time to train a writer/editor/fact checker to be a subject matter expert in cocoa and/or chocolate.
• Does not need extensive original writing or research. The need is to have their written materials reviewed – by a professional writer with significant subject matter expertise.

With that in mind, the services provided at the Intro service level are proofreading, line editing, copyediting, and fact-checking for: your website; scripts for videos and audio podcasts; sales, marketing, and promotional materials; and press releases. The Intro level covers a mix of these services for up to ~3,500 words per month.

Pricing for the Intro service level :: A three-month minimum commitment is $450, paid in advance, thereafter $125/month. Or pay $1250 per year in advance.

Pro Service Level

The Pro service level is for everyone who:

• Sees the value of traditional press/PR distribution, doesn’t have the resources to hire a full-service PR agency, and wants a professional, proactive, program.
• Needs original writing and research from a professional writer with significant subject matter expertise in cocoa and chocolate.
• Wants to distribute press releases regularly but is not looking for day-to-day management of their social media channels.

The services provided in the Pro service level include all of the services in the Intro level + research and original writing up to 6,000 total words per month including up to ~2,000 words of original content development.

Pricing for the Pro service level :: $500 per month with a three-month minimum commitment ($1500 paid in advance), thereafter $350/mo. or $4200 per year, paid quarterly. Pricing is on a per-brand basis for companies with multiple brands.

Press release distribution costs on a once-per-month cadence are included in the above. Promotion of press releases on the social media channels of TheChocolateLife (Instagram, X/Twitter, Facebook, Bluesky, LinkedIn) is included in the Pro level service.

Bespoke

If your content development needs do not easily fit into either of the two standardized quarterly programs above. For example, if you are only interested in original writing and the total word count is estimated to be greater than the Pro level covers, you need the content on a faster release timetable, or some other factor, a Bespoke program can be created.

The starting price for Bespoke programs is based on the annual Team TCL Guru membership plus a minimum of ten consulting hours quarterly.

Original Content Collaboration

The Pro and Bespoke service levels can be combined with a customized content collaboration program that includes original video content published via TheChocolateWire channel on YouTube, featuring a mix of original content – video interviews and travel vlogs – as well as playlists of videos created by other YouTubers.

Pro and Bespoke ChocolateWire subscribers can also choose to have their brands featured in original ChocolateLife channel videos on YouTube.

Interested?

To inquire about the Intro or Pro service level or about a custom Bespoke program or Bespoke+Collab program, email us.