Chocolate is NOT Coffee: Can it/Will it Ever Be? | #PodSaveChocolate

When and Where to Watch

Link to watch and comment from my LinkedIn profile.
Link to watch and comment on TheChocolateLife page on Facebook.

Episode 23 Overview

For some reason, I woke waaaaay before sunrise this morning (Thursday, Feb 29). As is my habit I took a look at what had hit my inbox overnight, took a look at my calendar for the day’s commitments, and then peeked at my YouTube feed for the overnight political news. In my feed this morning was an older video from James Hoffman covering a very expensive (over$1500) manual coffee grinder. Having a few minutes to spare, I clicked on the coffee grinder review, forgoing the politics until after I made my first cup of coffee.

At several points during the video, Hoffman asked the question, “But who is this grinder for?”

Not for me – most of what Hoffman posts about equipment covers tools I will never purchase. But he does have a habit of making astute observations that get into my subconscious and then pop out, hours, days, or even weeks later, transformed to relate to a topic in chocolate.

And that is what happened this morning. I realized, again but in a new way, why chocolate and coffee are not the same, and what some of the hurdles that need to be overcome are.

In this episode of #PodSaveChocolate I am going to talk about this insight, why it is important, and what it might mean for the future of specialty chocolate. But it all comes down to a) the finished product, and, in a word that specialty coffee fans everywhere will all recognize b) workflow.

What does it take to go from beans to the finished product? Time and steps? Skills required? Options for different finished products and ways to get there? What does it cost? All that and more in this episode of PodSaveChocolate.

Resources

Episode Hashtags

#SpecialtyChocolate #SpecialtyCoffee
#chocolate #chocolat
#PodSaveChocolate #PodSaveChoc #PSC
#LaVidaCocoa #TheChocolateLife

Next Episode

The Tuesday, March 5th episode of PodSaveChocolate will feature Dean Strober of Blue River Productions, the organizer of the Southwest Chocolate and Coffee Festival.

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