Discover Chocolate Shorts | #PodSaveChocolate

Discover Chocolate Shorts | #PodSaveChocolate

Episode 37 of #PodSaveChocolate features an exploration of a new YouTube/TikTok series in preproduction: Discover Chocolate #Shorts. What do YOU think this series should include?

This is the 1,500th post in TheChocolateLife on Ghost! Thanks to all my members (and visitors) for their continued support!

When and Where to Watch

This episode airs live, starting at 10:00 AM PDT/MST (11:00 MDT, 12:00 CDT, 13:00 EDT), on Tuesday, April 23rd, 2024.
Discover Chocolate Shorts | #PodSaveChocolate
Episode 37 OverviewBelieve it or not (I am having trouble believing it), we are approaching the 20th anniversary of the publication of Discover Chocolate.Ove…

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Episode 37 Overview

Believe it or not (I am having trouble believing it), we are approaching the 20th anniversary of the publication of Discover Chocolate.

Over the past months, I have been looking at how information about chocolate and cacao – from the farm to the factory to the table to tasting – is being conveyed on YouTube, TikTok, Reddit, and elsewhere. I have concluded that there is room for someone with my experience to engage on these topics in an accessible and entertaining way. I had a chance to rehearse my ideas at the Southwest Chocolate & Coffee Fest in Albuquerque in early April where I gave four Grand Tasting classes.


I am currently in pre-production. I learned a lot from my experience at the SWCCF and have scrapped some of my original thoughts. Here is what I have so far, and what I am looking for, from PodSaveChocolate fans and ChocolateLife members, is more constructive feedback before I start final scripting and production.

  • Discover Chocolate branding.
  • YouTube #shorts format – 16:9 vertical, under three minutes, in a Discover Chocolate Shorts playlist on the PodSaveChocolate YouTube channel.
  • Cross-posting on TikTok, Instagram, Facebook, and Twitter.
  • Two broad topic categories – About (cacao/chocolate) and Reviews.
  • Each short will cover one topic, from the About or Reviews category.
  • For #shorts in the About category, I will provide at least one citation to a research paper, a formal authority, or other resource.
  • For #shorts in the About category, I will provide a link to the maker’s website.

A Short List of Topics

  1. The origins of cacao.
  2. The varieties of cacao.
  3. The origins of chocolate.
  4. Are cocoa and cacao different things?
  5. What is sustainable cocoa?
  6. What is traceable cocoa?
  7. What is direct-trade cocoa?
  8. What does cacao content really mean?
  9. Is chocolate really and truly healthy?
  10. What about cadmium and lead?
  11. Is white chocolate really chocolate?
  12. How to taste chocolate (probably more than one episode).
  13. Reviews will be based on the approach I outline in the How to Taste Chocolate episode(s).

My current thinking is to produce enough episodes (five to ten) to provide a solid foundation of knowledge About cocoa and chocolate before starting the Review episodes, then go back and forth between the two categories.

What Topics Interest You?

Are there any topics not mentioned above that you think should be covered in such a series?

Are there topics I mentioned that you think don’t belong on the above list?

I want to make sure I cover persistent myths, even if you think they are redundant because they have been covered elsewhere.

If you are a maker and want to be included in a Review (there is no charge for this other than your sending me chocolate) email Member Support.


The main reason I am embarking upon this project now is to provide educational materials that help everyone become better advocates for the positions they are passionate about.

I have covered many of these topics in episodes of TheChocolateLifeLIVE and PodSaveChocolate, here I will distill these ideas into the important basics in short, easy-to-digest, segments.

Don’t Own a Copy of Discover Chocolate?

Discover Chocolate on Amazon

Published in 2007, DC is the first book to look at chocolate through the same lens as wine appreciation. It’s not my story, it’s not a history of chocolate, and there are no recipes. What would a current edition include?

If you like, I can purchase a copy, sign it, and mail it on to you or as a gift. If that interests you, email Member Support. The final cost will depend on what I pay on Amazon, plus shipping to you.

Buy Your Copy [Amazon Affiliate Link]

Credit Notes

The prompt used to generate the background for the hero image in Firefly was “discover chocolate” and the style prompts were “photo” and “industrial.” I think this rendering is fun because it is based on the chocolate hills of the Philippines with some observation towers.

#DiscoverChocolate #shorts #DiscoverChocolateShorts
#cocoa #cacao #cacau
#chocolate #chocolat #craftchocolate
#PodSaveChocolate #PodSaveChoc
#LaVidaCocoa #TheChocolateLife

Future Episodes

The topic for the Friday, April 26th episode of PodSaveChocolate will be Upcycling, with connections to the episodes on the High Co$t of Expen$ive Cocoa. [Updated Apr 23; the day after Earth Day.]
The topic/guest for the Tuesday, April 30th episode of PodSaveChocolate will be an interview/tasting with Mark Burrows of Pollinator Chocolate, New Mexico.
The topic/guest for the Friday, May 3rd episode of PodSaveChocolate will be an interview/tasting with Sally McFadyen of Argencove Chocolate, Nicaragua.
The guest for the Tuesday, May 14th episode of PodSaveChocolate will be Pashmina de Shon, co-founder of Bar and Cocoa (Denver). The main topics for discussion are the challenges of being a specialty chocolate reseller. [Added Apr 23.]

#PodSaveChocolate and #TheChocolateLifeLIVE Archives

To read an archived post and find the links to watch archived episodes, click on one of the bookmark cards, below.

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News, views, and conversations on topics in cocoa and chocolate streamed live to YouTube, LinkedIn, and Facebook. #PodSaveChocolate!
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News, views, and conversations on topics in cocoa and chocolate streamed live to YouTube, LinkedIn, and Facebook.

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