Dubiously Dubai | #PSC 184
OVERVIEW: Episode 184 features a tasting of three examples of so-called “Dubai” Chocolate I found at the checkout counter at a local C-Store here in north-central Arizona. Do these signal the coming demise of “Dubai” Chocolate? Join me and find out!
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Episode 184 Overview
“Dubai” Chocolate took the world by storm after going viral on TikTok a couple of years ago. Dubai- and Dubai-style derivatives have been, without a doubt, the trendiest trending trend in chocolate since it exploded onto the scene in 2022.

More coverage, including a brief look at the history of “Dubai” chocolate is in this episode.
Where I am in North Central Arizona, I have seen “Dubai-” and “Dubai-style” bars in local retailers (grocery and drug stores) from international brands such as Lindt, and others.
But I was surprised to see a selection of three products at the checkout counter of a c-store – that does not sell gas – I walk by regularly.
Intrigued, I asked the person behind the counter if the products were selling through and I was told they were.
So I bought one of each. The most expensive was $9.95 and the total for all three, including sales tax, was about $23.
I will taste all three for the first time, live, in this episode, share my thoughts, and rate them on TheChocolateLife Tier List.
I will also take a deep dive into the ingredient lists and label language and marketing claims in an effort to answer the question, “Do products like these signal the beginning of the end of the Dubai chocolate craze?”
Future Episodes
Salon du Chocolat NYC 2026 Preview
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