“The” Future of Chocolate, Redux | #PSC 245
OVERVIEW: Episode 245 was inspired by 1) a post on Cocoa Radar about “cocoa’s recovery” and 2) emails from my feeds chockfull of stories. What do these media outlets have to say about a/the future of chocolate? (And, importantly, what are they NOT reporting?)
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Episode 245
The latter half of Q4 is when the confectionery news machine really starts to rev up a focus on the future ... at least into the upcoming year; sometimes (to mix metaphors) gazing into five-to-ten year crystal ball.
In this episode I’ll be examining some of that soothsaying, giving you my take on what is actually going on behind the scenes. In particular I will be looking at some recent announcements in my feed from:
- Cocoa Radar
- Food Business News
- Confectionery Production
- Confectionery News
In particular, I want to explore an idea brought up in Cocoa Radar about “cocoa’s uneven ‘recovery,’” and what needs to happen for an actual recovery to occur.
One tip: Don’t conflate chocolate and cocoa; they are not synonyms.
TL;DR Foreshadowing
The Future of Chocolate is Technology, not trees.
What do Big Chocolate/Cocoa have in surplus right now?
It’s not what you think.
Still to be determined.
And, is Big Chocolate open to making it happen?
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