TheChocolateLifeLIVE: The Changing Demographics of Who Buys Chocolate – and Why

There is, woefully, no credible, thoughtful, and thorough research into the demographics of craft chocolate buyers. (Nor is there any good research into craft chocolate makers and their bean sources.)

We can make some guesses about psychographic profiles while will provide some insight into demographics, but no one – yet – has ponied up the money to do the kind of in-depth research necessary to understand the market, and the differences between consumer sentiments and purchasing habits in the US, the UK, the EU (which is not a monolithic market, tastewise), and other large markets including India, Japan, and China.

This episode of TheChocolateLifeLIVE will explore some of the research into consumer insights that has been done and what we might learn from it. Links to some of the resources that will be touched on are listed below.

Resources

Chocolate Consumers The Focus Of New NCA Report

A National Confectioners Association (NCA) report about chocolate consumers found that Millennial shoppers influence chocolate retail.

Shelby ReportRenee Sexton

NCA Sweet Insights Report Explores Preferences, Habits Of Chocolate Consumers

Washington — In 2021, chocolate continued to build on its 2020 strength, with increases in dollars, units and volume, according to a report released today by NCA. Sales growth in the sector continues to accelerate, driven by more frequent trips…

NCA

Getting to Know Chocolate Consumers 2021

New research from NCA provides an in-depth look at consumer perceptions, attitudes and behaviors regarding chocolate to help the industry optimize production, marketing, merchandising and branding decisions as they relate to everyday, premium and fine chocolate selections.

NCA

What’s the Most Popular Type of Chocolate Among Consumers?

In 2021, chocolate saw increases in dollars, units and volume, according to the National Confectioners Association (NCA). Sales growth continues to

CStore DecisionsCSD Staff

Chocolate consumption on the rise, survey finds

Viewed as the antidote to a tough day, chocolate was the indulgence of choice for one-third of US grocery shoppers during the pandemic, according to a survey from Cargill’s North American Cocoa & Chocolate team, which uncovered the primary purchase motivations behind this rising trend.

foodnavigator-usa.comMary Ellen Shoup

United States Chocolate Candy Market Trends and Opportunities Report 2021: COVID-19 Effects, Sales, Demographics, Packaging, Consumer Psychographics - ResearchAndMarkets.com

The

Business Wire

My LinkedIn profile
TheChocolateLife page on Facebook (live event)

Hashtags

#demographics #psychographics #marketresearch
#chocolate #cacao #cocoa #cacau
#TheChocolateLife #LaVidaCocoa