There is, woefully, no credible, thoughtful, and thorough research into the demographics of craft chocolate buyers. (Nor is there any good research into craft chocolate makers and their bean sources.)
We can make some guesses about psychographic profiles while will provide some insight into demographics, but no one – yet – has ponied up the money to do the kind of in-depth research necessary to understand the market, and the differences between consumer sentiments and purchasing habits in the US, the UK, the EU (which is not a monolithic market, tastewise), and other large markets including India, Japan, and China.
This episode of TheChocolateLifeLIVE will explore some of the research into consumer insights that has been done and what we might learn from it. Links to some of the resources that will be touched on are listed below.
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#demographics #psychographics #marketresearch
#chocolate #cacao #cocoa #cacau
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