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Third-Party Content Guidelines
Do you want to submit a sponsored post or link or advertise on TheChocolateLife? Here’s what you need to know. [Updated January 26, 2025.]
TheChocolateLife receives five to fifteen inquiries every week from parties asking whether or not we accept advertising, linking, and/or guest posts written by third parties.
This page explains our policies. It is updated regularly in response to specific questions we receive.
General Inquiry Guidelines
Inquiries From Agency Representatives
TheChocolateLife entertains inquiries from entities that use an agency email address and for which there is an active website associated with the email domain.
TheChocolateLife will perform due diligence on the agency.
Inquiries From Freelancers or Individuals
TheChocolateLife will only entertain continued outreach from individuals/freelancers who demonstrate a verifiable agency affiliation.
There are no exceptions to this policy.
General Third-Party Content Guidelines
Approvals
Clients will be given the opportunity to approve what goes live before it is published on TheChocolateLife except where such client approval requires the post be live.
Final Editorial Discretion
TheChocolateLife reserves all rights to make final editorial decisions over all supplied content, irrespective of type and file format.
Indemnification of Liability
Third parties must agree to indemnify TheChocolateLife against DMCA and all other claims made against content provided to TheChocolateLife. By submitting content to TheChocolateLife, a third party is certifying they own or have been assigned all necessary rights for TheChocolateLife to publish it.
TheChocolateLife does not accept guest posts, links, or ads for adult content, political campaigns, tobacco or vaping products, non-edible CBD products, casinos/gambling, cryptocurrency, job sites, or work-from-home or similar schemes.
There are no exceptions to this policy.
There are no exceptions to this policy.
Minimum Information Required for Consideration
To be considered for publication, the following information MUST be provided in advance.
•) If for a guest post, the proposed title;
•) The name of the post or link’s Sponsor (the client) and website URL;
•) For posts or links, the requested URL(s) to be inserted;
•) For links, the URL of the page for the link insertion.
Media EXIF Data Policies
A member of TheChocolateLife staff will examine EXIF data in any included media to look for any information that might be in the media that could be used for tracking purposes.
Frequency & Urgency
TheChocolateLife reserves the right to maintain a balance between self-produced and third-party content.
TheChocolateLife will publish no more than one Guest Post or Link per week from all requestors.
Identification as Sponsored Content
Guest posts written by a third party and posts with inserted third-party links will be identified as “Sponsored.”
There are no exceptions to this policy.
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This page shows posts tagged #Sponsored.
Endorsements
TheChocolateLife does not accept guest posts or link insertions that imply endorsement of the sponsor by TheChocolateLife. If TheChocolateLife has never been a customer of the Sponsor, TheChocolateLife cannot endorse the sponsor. An example includes, “... Work with trusted providers like [sponsor company link] to ...”
We are not responsible for “fact-checking” any trust/reliability claims by reading online reviews (which could be AI-generated or another form of fakery) to determine trust or reliability.
General Link Policies
3rd-Party Serving
TheChocolateLife will not publish links served by third-party ad servers and those using URL forwarding services such as bit.ly. All links must be fully qualified and will be tested before approval is given.
Do-Follow Policy
By default, all outbound links on TheChocolateLife are Do-Follow.
Number of Links in Guest Posts
There is no set limit on the number of links per quest post. That will depend on the context of their placement and the number of destinations (pages and domains), among other factors. In general links to multiple domains not associated with the post’s Sponsor are discouraged.
Number of Links per Link Insertion
One link insertion per post.
Referrer Tracking
By default, the hosting software TheChocolateLife uses appends:
"/?ref=thechocolatelife.com"
on ALL outbound links. TheChocolateLife cannot change this behavior on a post-by-post basis at this time so it is up to the destination site to handle this properly.
GENERAL PRICING POLICIES
Prices listed are minimums
TheChocolateLife does not entertain initial inquiries that ask for reduced pricing. TheChocolateLife will only entertain requests for reduced pricing until a minimum of five transactions have been completed through receipt of payment.
Reseller Pricing
Reseller pricing is not available. TheChocolateLife does not allow agencies to prospect or contract for content development on its behalf.
Nuisance Upcharge
TheChocolateLife reserves the right to apply a $10 upcharge when it is clear that whoever is making the request has not read these guidelines and makes repeated requests for information contained in these guidelines before the question was asked.
GUEST POST PRICING
Pricing
The starting price for a basic (no upcharge features) Guest Post on TheChocolateLife is $50.
The actual price will be dependent on the number of content upcharges requested. POA.
Requirements To Be Considered For Acceptance
To be considered for publication, the following information MUST be provided in advance:
a) The title of the post;
b) An excerpt of no more than 300 characters (for search engines);
c) The text itself;
d) All outbound URLs;
e) At least one image, one of which is exactly 1920x1080 (landscape) pixels that will be used for the featured/hero position with attribution information and alt-text; and
f) The name of the post’s Sponsor (your client).
Text Length
For SEO purposes, a minimum of 300 words is required. Because it is important that members and visitors find the information on TheChocolateLfe useful without having to leave the site, the suggested length is 500-700 words.
Posts over 1000 words in length will be subject to an upcharge of $10/100 words.
Duration, and Permalinks
By default, posts on TheChocolateLife are not deleted (or unpublished) and a permalink is generated upon publication.
Posts can be unpublished and deleted after a time set by the client, if desired. There is no upcharge for unpublishing a post.
Content Capabilities
TheChocolateLife uses the Ghost platform. Any content type that is supported by Ghost can be considered, though publication may require an upcharge.
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Links in posts can be in this “bookmark” format, with some restrictions.
Images
One image in the body of the post is included in the basic price. The size will be adjusted to fit the layout. Additional images will be subject to a per-image upcharge to a maximum of nine images per post. A lightbox/gallery format is the default display, even for one image.
Video
YouTube and Vimeo URLs are supported by Ghost, and Ghost does have a native video player. Adding video to a post requires an upcharge; use of the native player requires covering the cost of storage and bandwidth.
Audio
Spotify and Soundcloud URLs are supported by Ghost, and Ghost does have a native audio player. Adding audio to a post requires an upcharge; use of the native player requires covering the cost of storage and bandwidth.
HTML
There is an HTML object in Ghost that can be used to embed Instagram posts and other content. Requests for including HTML content are subject to a code review.
eCcommerce
Ghost supports a Product object which consists of an image, a title, text, a call to action, and a URL. Adding these to a post will be subject to an upcharge.
LINK INSERTIONS
No-Cost to Either Party (Reciprocal) Link Shares
If you are interested in a reciprocal no-cost RECIPROCAL link share, you must provide the URL of the post on TheChocolateLife you want the link added to AND the URL of the post on the site where the reciprocal link will be placed to be considered.
The reciprocal linking MUST be approved in advance before the link to TheChocolateLife is placed on the third-party site.
Embedded Links Must be Contextual
TheChocolateLife does not insert links that ignore context. If you are interested in a link insertion you must provide the following to be considered:
•) The URL of the post on TheChocolateLife in which the link is to be inserted;
•) The text the link will be embedded in (the location of the text and the link destination must make sense in context with the surrounding text to be considered);
•) The destination URL; and
•) The sponsor (client).
Updating Content for Embedded Links
TheChocolateLife’s editorial team will consider suggestions for altering the existing text of a post to accommodate a link. Any changes in the original text of a post are at the sole discretion of TheChocolateLife.
Minimum Price
The minimum price for a non-reciprocal (outbound) links is $25.
ADVERTISING
Who Can Advertise?
TheChocolateLife only runs advertising for festivals, conferences, and classes from third parties.
Ad Creative Formats
Creative is accepted in 728x90 (IAB Leaderboard) and 360x150 formats.
.JPG files are preferred but other formats are supported by our ad server (Revive). and may incur an upcharge to run.
Creative Quantity and Updates
Up to three pieces of creative can be in rotation per campaign at a time. By default, creative can be updated once per month. More frequent update schedules are available for an additional fee.
Campaign Duration
The minimum length for a campaign is one month (30 days). There is no maximum campaign length and we recommend changing creative monthly.
Campaign/Zone limits
TheChocolateLife limits the number of campaigns running in a zone to five.
Cost Basis
Most campaigns on TheChocolateLife run on a flat fee, no delivery cap, basis. Performance-based pricing (CPC and CPA) is an option for some advertisers upon request.
Reporting
Reports can be generated as often as weekly and are emailed directly to the advertiser contact.
Performance Guarantees and Makeup
There are no performance guarantees. The only mechanism for makeup is to extend the campaign.
Minimum Price
The starting price for basic advertising campaigns (up to three pieces of creative updated once per month) is $50/month. Non-profits and educational institutions may be eligible for discounts. POA.
Billing and Payment Processing
Currency
All prices quotes are in $USD.
Payment Processing
TheChocolateLife’s preferred payment processor is Stripe. TheChocolateLife can also accept payments via PayPal, Venmo, ApplePay, and other platforms via @UserNames.
TheChocolateLife will not provide personal or business details that can be used for identity theft to unverified persons or agencies.
Payment Terms
Guest Posts and Links: Receipt of payment is required in full within seven days of publication.
Advertising: For campaigns running three months or less, payment is due in full before the start of the campaign. For campaigns running three months or longer, payment for the first three months is due before the start of the campaign, with future periods billed monthly.
Non-Payment Remedies
Guest Posts: TheChocolateLife reserves the right to unpublish and delete any approved Guest post for which it does not receive payment within 7 days of publication on TheChocolateLife.
Link Insertions: TheChocolateLife reserves the right to revert the text of a post to its pre-insertion state for any approved link for which it does not receive payment within 7 days of publication on TheChocolateLife.
Still Interested?
Send email to advertising@thechocolatelife.com. You can comment publicly, below, if you are a member of TheChocolateLife.