TheChocolateLife Collabs
Do you have something you want to promote on TheChocolateLife? Or do you want to help grow TheChocolateLife community in some unique way? Become a Partner – let’s create a custom Collab program for you! [ Updated January 8, 2025 ]
TheChocolateLife reaches a highly qualified global audience of people in the world of chocolate and cocoa. They are visiting TheChocolateLife because they are passionately interested in cocoa and chocolate.
The Elements of a Collab
A Collaboration (aka Collab) consists of a customized package of editorial content and promotion on TheChocolateLife supported by promotion via the social media channels of TheChocolateLife on YouTube (PodSaveChocolate), BlueSky, Instagram/Threads, X|Twitter, Reddit, TikTok (@DiscoverChoc), Facebook, and LinkedIn.
The content of Collab posts can include formatted text, images, image galleries, embedded videos (YouTube/Vimeo), live stream videos and webinars (e.g., PodSaveChocolate), embedded audio (e.g., Soundcloud/Spotify), downloadable files (e.g., PDFs), content (e.g., tables) formatted in Markdown and HTML, embedded social media posts, URL cards, and more.
Any content element you can see on any post on TheChocolateLife can be included in a Collab.
Embedded Content Types Include
An example of an embedded YouTube video:
An example of an embedded URL card:
Clay Gordon
Click to visit the Classifieds page – the card can link to any page on any website within the collab context.
An example of an embedded Instagram post:
Embedding External Services
Code that embeds external services such as forms, surveys/polls, etc., into the page – rather than links taking the visitor off of TheChocolateLife – will be considered.
Delivery Guarantees/Remedies
The only delivery guarantee given is that Posts will appear on every home page view during the scheduled time. The only make-up remedy offered is additional time.
At the end of the Collab period, all posts will remain, by default, on TheChocolateLife at the same URL so all SEO associated with the post and any external links to the post, will be preserved. If there is anything time-sensitive in the content of the post it may be edited to indicate this fact.
Collaborators will be listed as either Current or Past on the Archive page.
Clay Gordon
Services Pricing Structure
Prices are negotiated on a per-Collab basis and the final price will depend on the services requested and the length of the Collab period.
Base Service
Collabs last a minimum of three months and, from January 1, 2025, the base price is $1197. This fee includes writing, editing, formatting, posting, and moderating comments for up to three original posts, one per month. Collabs will also be listed as either Current or Past on the Collab archive page.
Extra-Cost Options
- Category Exclusivity – A Collaborator can request that no Collabs from a direct competitor “run” at the same time as theirs. This is decided on a first-come basis and the decision is solely up to Team TCL to determine whether or not another sponsor is competitive.
- Promotion – Original content can be promoted by TheChocolateWire.
- Engagement – Schedule webinars for up to 150 people each. These sessions can, for example, be informational demos or tasting sessions, or serve some other purpose, including sales training. All sessions are hosted and moderated by a member of Team TCL. The base cost is $125 per half-hour (60-minute minimum, 90-minute maximum) which includes promoting the session to ChocolateLife members via email (opt-out for sales training webinars), a copy of the video recording of the session, and a transcript at no additional cost. Options Requiring guest registration (and, optionally, collecting a registration fee); editing the video of the session.
- Special Services – To address site security and member privacy concerns, TheChocolateLife may insist it provide external services as a part of a Collab package. Depending on the service, this may incur an additional charge.
Payment Terms
Terms are set during the collaboration negotiation. If no space is currently available, a prospective collab will be added to a FIFO (first-in, first-out) waiting list.