TheChocolateLifeLIVE – Valentine’s Day Retcon
Episode 91 of #TheChocolateLifeLIVE streams Friday, February 17th from 12:00~13:00.
Retroactive continuity, retcon for short, is, according to Wikipedia, “a literary device in which facts in the world of a fictional work which have been established through the narrative itself are adjusted, ignored, supplemented, or contradicted by a subsequently published work which recontextualizes or breaks continuity with the former.”
While retconning is perhaps most closely associated with sci-fi / fantasy / YA novels and films and American politics, the modern-day Valentine’s Day is a Hallmark holiday reboot/retcon. If there were ever a more successful retcon machine than is Hallmark, as evidenced by the relentless torrent of cards and movies it spews, I am unaware if it.
And all of that output has a single goal: to tug at the heartstrings with enough force to persuade millions to part with billions in hard-earned (for some of us; for others, ill-gotten) valuta.
Too cynical? That’s part of what I’ll be covering in this episode of TheChocolateLifeLIVE: the actual origins of the holiday, how Victorians viewed it, its mid-20th reboot, and the incentive to rampant consumerism – some it chocolate, much of that chocolate seriously awful – that it has become today.
Rather than expressing love and affection, these cards were designed to offend.
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