TCL LIVE | Is #Woke-Washing the New #Greenwashing?

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Episode Overview

Regular readers of TheChocolateLife and watchers of TheChocolateLifeLIVE know that I am not a fan of the so-called “transparency,” “fair,” and “scorecard” reports published by the likes of Tony’s Chocolonely, Be Slavery Free, and others.

A recent article in Confectionery News highlights both the company’s careful and deliberate use of language and how, IMO, the press either fails to fully comprehend the import of the releases they receive or are deliberately complicit in their failure to question the content of those releases.

I pointed all this out on LinkedIn when the story (below) first appeared in my news feeds.

Tony’s Chocolonely launches ‘Littl’ Bits’ to make a bigger impact on sustainable cocoa

The Dutch impact company with a mission to make chocolate 100% ‘slave free’ has launched a munchable snack range that it claims ends exploitation in chocolate by ensuring cocoa farmers are paid fairly.

confectionerynews.comAnthony Myers

Clay Gordon on LinkedIn: #wokewashing #greenwashing

In a recent ConfectioneryNews (CN) article, writer Tony Myers reposted a press release from Tony's Chocolonely (TC) where the headline reads: “Tony’s…

LinkedInClay Gordon

Among other topics to be discussed is the idea that is being propagated by what I consider to be woke-washing companies that [all of] the problems exist in producing countries.

What do you think?

• Is woke-washing the new greenwashing?
• Are the challenges cocoa and chocolate face solely in producing countries?
• Could Tony’s Chocolonely have been founded anywhere other than The Netherlands?

A Solution?

International Cocoa Diplomacy – ICD

ICD

International Cocoa Diplomacy

Other Examples

Reframed: The Narrative of the Cocoa Industry, Presented by Joshua Kissi and Tony’s Chocolonely

/PRNewswire/ -- Change is needed in the cocoa industry. Modern slavery and illegal child labor are manifestations of the industry’s profit maximizing business…

PR NewswireTony’s Chocolonely

The Giant Company, Kellogg Combat Food Insecurity

The Giant Company and Kellogg Company are partnering to support Pennsylvania families in need, donating $20,000 and a trailer of nutritious food to the Central Pennsylvania Food Bank ahead of the back-to-school season.Representatives from b

9 Aug 2023

Resources

How Capitalism Drives Cancel Culture

Beware splashy corporate gestures when they leave existing power structures intact.

The AtlanticHelen Lewis

Woke: Deep or Dumb?

Purchase shares in great masterpieces from artists like Pablo Picasso, Banksy, Andy Warhol, and more:https://www.masterworks.art/wisecrackWokeness: Are We Mi…

YouTube

Does Cancel Culture Work?

Cancel Culture: Is there another way?Check out our Wisecasts Channel! ► https://wscrk.com/3hru5aHAnd check out The Squanch! ► https://wscrk.com/3gRXrP5One of…

YouTube

woke - Wiktionary, the free dictionary

Wiktionary, the free dictionary

Tony’s Open Chain

The open source platform where chocolate making companies join in to change the norm in the industry.

Tony's Open Chain

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#woke #wokeism #wokewash #wokewashing
#greenwash #greenwashing
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