Examining Tony’s Open Chain: Is This a Good Use of AI? | #PodSaveChocolate Ep 126

Examining Tony’s Open Chain: Is This a Good Use of AI? | #PodSaveChocolate Ep 126

Episode 126 of #PodSaveChocolate features an exploration of using Gemini to summarize Tony’s Open Chain Report for the 2023-2024 reporting year. Is this a good use of AI? What can we learn from Gemini’s analysis? What are the limits? Is anything missing? Can Gemini be trusted? [updated]

When and Where to Watch

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The stream airs LIVE at 11:00 PDT/MST (12:00 MDT, 1:00 CDT, 2:00 EDT), on Tuesday, June 17th, 2025.

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Episode 126 Overview

A prior episode of PodSaveChocolate focused on Tony’s Open Chain. In that episode, I mentioned I had used Google’s Gemini AI tool to do some “Deep Research” on Tony’s Open Chain Report for the 2023-2024 reporting year.

Exploring Tony’s “Open” Chain | #PodSaveChocolate Ep 124
Episode 124 of #PodSaveChocolate is an exploration of Tony’s Open Chain, searching for answers to, among other questions, “How ‘Open’ is Open?”

You can download the all of the Open Chain reports from this page.


But, before I jump into the main topic ...

On the Saturday before the Tuesday this is going live, it occurred to me to wonder if I could trust one of the graphics in Tony’s 2023-2024 Annual Fair Report (AFR).

Specifically, the graphic on P167.

The text in the KPI says “The amount of premium paid [per tonne ] to reach “the [LIRP 1 ”]. Also, note that while the €uro amount of the premiums is listed, there are neither totals nor percentages shown. (I added those in – with caveats.)

  1. What the LIRP was during any of the four crop seasons shown is not mentioned on this page.

Note that the LIRP is not represented along the vertical axis of the graphic nor is there any separation between the 2022/23 numbers and the 2023/24 numbers 2 .

I mention this because the 2023/24 LIRP may have been different from what it was in 2023/23, and neither are shown on the page for context; a critical datum is missing, making the 2022/23 numbers not directly comparable with the 2023/24 numbers, which I am confident is part of the design brief.

“If you can’t dazzle them with brilliance, baffle them with BS.” 3
  1. So I added horizontal reference lines and numbers to the vertical axis and added vertical lines to separate the 2022/23 numbers from the 2023/24 numbers.

  1. Widely attributed (but now considered to be misattributed) to William Claude Dukenfeld, more widely known as W.C. Fields. The full quote is anecdotal and is attributed to a “Bill” in a larger conversation, so William/Bill may be the source of the confusion.

I used Photoshop to do the annotation. I calculated the height of the €2200 LIRP line after counting the number of pixels from the €0 baseline to the top of the CdI €2268 farmgate price bar to establish the scale.

The CdI main-crop 2023/24 numbers total €2200, but the plot falls below the €2200 reference line. The CdI mid-crop 2022/23 numbers total €2198, but the total height of the stack is greater than the height of the main-crop 2023/24 stack.

From this one example, it’s clear to me that NONE of the graphics in a similar format in this AFR should be trusted to accurately depict the numbers that are used to generate them. This also warrants taking a retrospective look at every graph in every AFR.

Now back to the main point for the episode ...

I uploaded just the 2023-2024 Open Chain report and asked Gemini one question:

The rest of this episode is going to explore the results of Gemini’s “thinking” by evaluating the report, which you can download (MS .docx).


Tony’s Open Chain Interactive Report
Generated by Google’s Gemini from the 2023-2024 annual report.

The CSS for the embedded file was interfering with the default template CSS so I moved the report HTML to its own page.

UPDATED: TheChocolateLife :: LIVE – Deconstructing “Transparency” Reports
Episode 39 streams LIVE worldwide from Brooklyn, NY from 12:00 EDT on Friday, May 6th.

2022: Uncommon, Taza, Dandelion, Tony’s, Chocolate Scorecard

UPDATED – TheChocolateLife :: LIVE – Constructing Transparent Transparency Reports
Episode 40 streams LIVE worldwide from Brooklyn, NY starting at 12:00 EDT on Tuesday, May 10th.

Questions?

If you have questions or want to comment, you can do so during the episode or, if you are a ChocolateLife member, you can add them in the Comments below at any time.


Episode Hashtags and Socials

#AI #Gemini
#Tonys #TonysChocolonely #TonysOpenChain
#cocoa #cacao #cacau
#chocolate #chocolat #craftchocolate
#PodSaveChoc #PSC
#LaVidaCocoa #TheChocolateLife


Future Episodes

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No episodes were scheduled at the time this post was published.

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Hosted by Clay Gordon, the creator and moderator of TheChocolateLife.com, #PodSaveChocolate covers a wide variety of topics in the worlds of cocoa and chocolate. The video versions of this podcast are hosted and archived on YouTube, LinkedIn, and Facebook. Click on the PodSaveChocolate link in the top nav on TheChocolateLife for the links to the post accompanying each episode.

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