Four Bars Further | #PodSaveChocolate

Four Bars Further | #PodSaveChocolate

Episode 22 of #PodSaveChocolate – Tony’s is up to its old tricks trolling Big Chocolate, gets caught out, and backpedals.

When and Where to Watch

This episode airs live from 09h00 PST / 10h00 MST / 12h00 EST / 17h00 GMT on Tuesday, February 27th, 2024.
Tony’s Trolls Big Chocolate Again: Four Bars Further | #PodSaveChocolate
Episode 22 OverviewThis episode of #PodSaveChocolate covers the most recent attempt by Tony’s Chocolonely to troll Big Chocolate brands by mimicking their pa…

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Episode 22 Overview

This episode of #PodSaveChocolate covers the most recent attempt by Tony’s Chocolonely to troll Big Chocolate brands by mimicking their packaging to draw attention to what Tony’s is doing that Big Chocolate is not.

Four Bars Too Far?
Their new campaign has many people asking ... WTF were they thinking?

Published 2021-01-29.

A German court decided that Tony’s infringed on Mondelēz’s intellectual property by using the same color as the Milka packaging. Other German courts have been asked to determine if Ritter owns the idea of square bars and another German court ruled that bars sweetened with cacao pulp sugar are not legally chocolate. Because, Reasons?

Taking a(nother Small) Bite Out of Tony’s
Tilting at Windmills? Part 2 in a multi-part series examining the fallout from Tony’s Sweet Solutions campaign.

Part 2 of my series on the Four Bars topic.

News Coverage

Tony’s Chocolonely “forced” to change packaging after Mondelez legal move - GlobalData
Tony’s Chocolonely “forced” to change packaging after Mondelez legal move

From the above report:

Last June, Belgian investor Verlinvest had upped its stake in Tony’s Chocolonely.

The private-equity firm, the investment vehicle of the de Spoelberch family, increased its holding in Tony’s Chocolonely as part of a €20m ($21.8m at the time) funding round from existing shareholders.

The amount Verlinvest – which was already Tony’s Chocolonely’s largest shareholder – invested is unknown but its total shareholding has now increased from 43.1% to 55.9%. Its percentage of voting shares has increased from 50.1% to 64.2%.
Verlinvest also has a stake in global CPG giant Unilever, which may help explain the reason why Ben & Jerry’s produced an ice cream using Tony’s chocolate. While it appears Verlinvest has no direct investment in Barry Callebaut, there is a financial connection between Verlinvest and Barry Callebaut through Tony’s.
Tony’s Chocolonely sued by Mondelēz for copying Milka bars in critical cocoa campaign
Arch disruptor brand Tony’s Chocolonely is appealing an injunction against Mondelēz International after the Dutch brand launched four temporary wrappers in Germany, mimicking the design of well-known chocolate bars from Ferrero, Mars, Milka, and Nestlé.

More Prior Coverage

TheChocolateLifeLIVE | Proposed: IS Tony’s Chocolonely a Force for Good in the World?
Episode 121 of #TheChocolateLifeLIVE is LIVE from 10:00 AM PDT / 1:00 PM EDT on Fri, July 7th.

Resources – Tony’s Annual “Fair” Reports

Tony’s annual FAIR reports - Tony’s Chocolonely
Every year, we publish our annual FAIR report to update you about our impact and our mission. What went well, and where we can do better.

View/download the 2022/2023 report.

The New Case Against Mars, et al | #PodSaveChocolate
Episode 8 of #PodSaveChocolate features Terry Collingsworth of International Rights Advocates Starting time: 10 am PST / 1 pm EST / 6 pm GMT.

My most recent interview with Terry Collingsworth of International Rights Advocates on Big Chocolate and illegal labor in W Africa.

Episode Hashtags

#TonysChocolonely #WhoDecidesWhatsFair#cocoa #cacao #cacau
#chocolate #chocolat
#PodSaveChocolate #PodSaveChoc #PSC
#LaVidaCocoa #TheChocolateLife

#TheChocolateLifeLIVE Archive

To read an archived post and find the links to watch archived episodes, click on the bookmark card, below.

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